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Advertising/Marketing | Business & Finance
Business & Finance | Advertising/Marketing
35 ChatGPT Prompts to Help with Marketing Your Startup
Startups need more than just a good product; they need out-of-the-box marketing strategies. But how can artificial intelligence reshape how startups market themselves, especially tools like ChatGPT?
Business & Finance | Advertising/Marketing
Starfield review: Xbox’s ambitious outer space RPG is big, beautiful, and empty
Starfield is a strong RPG full of impactful choices, but its underexplored outer space gameplay leaves its massive universe feeling empty.
Business & Finance | Advertising/Marketing
How Disney’s Futuristic Monorail Became a Relic of the Past
The iconic Disney monorail was born in the 1950s and has been running ever since—first in Disneyland, then Disney World, and finally Tokyo Disney. But it hasn't branched out beyond the parks.
Business & Finance | Advertising/Marketing
Why Superman And Batman: The Animated Series Seem To Be Set In Different Eras
What works for the Caped Crusader doesn't always fit the Man of Steel.
Business & Finance | Advertising/Marketing
Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions
Pecan AI’s report on predictive analytics helps marketing teams tackling challenges with AI, wherever they are on the adoption curve.
Business & Finance | Advertising/Marketing
The Most Comforting TV Shows to Watch on Netflix
Get cozy and veg out with these shows!
Business & Finance | Advertising/Marketing
Elon Musk offloads 4.4 million Tesla shares after Twitter buyout
Elon Musk sold 4.4 million Tesla shares after his $44 billion acquisition of Twitter, according to Securities and Exchange Commission filings.
Business & Finance | Advertising/Marketing
The iPhone could be Apple's next subscription service target
You subscribe to Apple Music, you subscribe to Apple Arcade, and a new report says you could soon be subscribing to own an Apple iPhone.
Business & Finance | Advertising/Marketing
Leaked Facebook memo reveals how advertisers will be impacted following iOS 14.5 release
Apple finally introduced iOS 14.5 this week, which comes with the long-awaited App Tracking Transparency feature to prevent third-party apps from tracking users across the web. Since the announcement of this feature, Facebook has been complaining about th
Business & Finance | Advertising/Marketing
4 Cheap Marketing Strategies to Try This Spring
If you put marketing on the back burner during the ongoing crisis, you're not alone. Here are some ways to bring marketing back into your operation without breaking the bank.
Business & Finance | Advertising/Marketing
Tropicana ending #TakeAMimoment campaign following criticism
Tropicana has ended a campaign in which parents are encouraged to take a moment to themselves away from their children and drink a mimosa.
Business & Finance | Advertising/Marketing
How Mr. Whipple Made Advertising History | Mental Floss
Dick Wilson, the star of more than 500 Charmin toilet paper commercials, became one of the most recognizable faces in the country.
Business & Finance | Advertising/Marketing
Apple’s 'privacy' changes undermine international advertising best practices | VentureBeat
Rather than fragment the ad opt-in process, we should be coming together to build an open, transparent, and privacy-centric future for digital ads.
Business & Finance | Advertising/Marketing
These College Dropouts Have Built A Fast-Growing Business Creating Viral Ads That Look Like Memes
Low-brow jokesters Reid Hailey and Derek Lucas are thriving in an ad apocalypse by making some of the internet’s most widely shared memes for big brands like Bud Light, Netflix and Activision.
Business & Finance | Advertising/Marketing
What You Need to Know About Rebranding in the Era of Covid-19 | Inc.
With the pandemic reshaping the world, here's a few tips on how to reshape your brand.
Business & Finance | Advertising/Marketing
How STAR TREK: PICARD'S Seven of Nine Channels KILL BILL - Nerdist
The former Borg drone known as Seven of Nine has finally joined Star Trek: Picard as promised, now with a mission for vengeance.
Business & Finance | Advertising/Marketing
How Jeep landed Bill Murray for its 'Groundhog Day' Super Bowl ad
Persuading Murray to reprise his role came down to a chance meeting, a lengthy letter and surprise call two weeks before the game.
Business & Finance | Advertising/Marketing
Bill Murray and Jeep's Super Bowl Commercial Steals the Show
Commercial plays on classic 'Groundhog Day' flick in latest ad for Fiat Chrysler Automobile's Gladiator.
Business & Finance | Advertising/Marketing
All the Trailers Released During the 2020 Super Bowl So Far
Several trailers have been released ahead of the 2020 Super Bowl, including trailers for “A Quiet Part II,” ” The SpongeBob Movie: Sponge on the Run,” “Sonic the Hedgehog,” and “Fast & Furious 9.”
Business & Finance | Advertising/Marketing
Planters pauses Mr. Peanut funeral campaign after Kobe Bryant's death
Planters paused its ad campaign about Mr. Peanut's "death" after Kobe Bryant and eight others died in a helicopter crash Sunday.
Business & Finance | Advertising/Marketing
8 advertising trends experts predict will die out in 2020 | AdAge
It's a new year, a new decade and a new opportunity for some different trends to thrive.
Business & Finance | Advertising/Marketing
Six Essential Pillars To Establishing A Social Media Strategy
Navigating the ever-changing social media landscape can be a daunting task.
Business & Finance | Advertising/Marketing
'We realized we could pull it off': 2 years in, Bayer is on track to take all digital media buying in-house by 2020 - Digiday
Bayer didn’t bring programmatic buying in-house on a whim.
Business & Finance | Advertising/Marketing
Marketing Is More Than Just Advertisements. Here's 3 Ways to Create a Successful Marketing Strategy
Marketing for e-commerce and business is more than advertisements and ad campaigns. Here are three foundational inputs that are required to make a marketing strategy that succeeds.
Business & Finance | Advertising/Marketing
Nvidia uses federated learning to create medical imaging AI | VentureBeat
Nvidia is applying federated learning to medical imaging, a way to protect patient privacy without the need to remove data from hospital servers or devices.
Business & Finance | Advertising/Marketing
Nvidia uses federated learning to create medical imaging AI | VentureBeat
Nvidia is applying federated learning to medical imaging, a way to protect patient privacy without the need to remove data from hospital servers or devices.
Business & Finance | Advertising/Marketing
15 crucial content marketing resources and tools
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised
Business & Finance | Advertising/Marketing
Exploring America’s digital advertising trends
Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and so many problems to address, there is also substantial public discussion around regulation and
Business & Finance | Advertising/Marketing
Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day | The Drum
Mustard brand French’s has created something nobody was asking for just in time for National Mustard Day this Saturday (3 August) – Mustard Ice Cream. The limited-edition ice cream was developed with Coolhaus Ice Cream to bring together two American class
Business & Finance | Advertising/Marketing
These Vintage Diet and Food Ads From the 80s and 90s Will Actually Shock You
We rounded up the most shocking food and diet ads from the 80s, 90s, and 2000s, so you can see what food trends we’re so glad we put on ice.
Business & Finance | Advertising/Marketing
Budgeting for Advertising and PR for a Small Company | Inc.com
It's a testing and assessing game.
Business & Finance | Advertising/Marketing
Inside the new visual identity being served up at McDonald's | AdAge
The fast-food giant's redesign is rooted in feel-good marketing.
Business & Finance | Advertising/Marketing
7 Steps to a Cohesive Brand Content Strategy | Inc
Are you making the biggest mistake most marketers make? Here's how to avoid it.
Business & Finance | Advertising/Marketing
Learn How to Effectively Scale Your Content Marketing
Dive into essential content marketing skills with the Complete Content Marketing Master Class Course.
Business & Finance | Advertising/Marketing
5 myths about marketing to Gen Z—from a member of Gen Z | AdAge
Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook.
Business & Finance | Advertising/Marketing
Five Tips For Developing A Successful Instagram Marketing Strategy
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Business & Finance | Advertising/Marketing
7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales – Adweek
Grilling the Golden Arches has become a marketing mainstay for BK. We look back at each recent campaign.
Business & Finance | Advertising/Marketing
Brand Positioning: Six Elements Great Companies Use To Differentiate
In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.
Business & Finance | Advertising/Marketing
Why Marketing Your Product Is More Important Than The Product Itself
People do business with brands that they trust. Creating a relatable brand story can be just as powerful as advertising strategies that analyze conversion rates and individual shopping habits – and even more powerful than the product itself.
Business & Finance | Advertising/Marketing
Taking A Stand On Authenticity In Influencer Marketing
In an age where digital avatars are the new social influencers and an egg is the most "liked" picture on Instagram, does authenticity even exist anymore?
Business & Finance | Advertising/Marketing
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019
Instagram marketing can help you scale your brand quickly, and these tools can help you do that.
Business & Finance | Advertising/Marketing
Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?
Weirdly every entrepreneur wants to be like Jobs but they don't bother to master the basics.
Business & Finance | Advertising/Marketing
What Business Owners Need To Know About Digital Marketing
Digital marketing is no longer the wild west.
Business & Finance | Advertising/Marketing
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry
Ogilvy is known for creating innovative and iconic media campaigns, for some of the world’s leading brands. Staying on top of the rapidly evolving ad industry takes constant effort.
Business & Finance | Advertising/Marketing
Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace
Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t
Business & Finance | Advertising/Marketing
Why You Need Keyword Benchmarking in Your SEO Strategy
You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.
Business & Finance | Advertising/Marketing
A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek
Wieden Kennedy introduces Orange Vanilla Coke, the brand’s first new flavor in 12 years.
Business & Finance | Advertising/Marketing
Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships – Adweek
Here are six things you can do as the client to take responsibility for the brand-agency partnership.
Business & Finance | Advertising/Marketing
Super Bowl ads: what you need to know leading up to the big game
Advertising and sport's biggest event of the year, the Super Bowl, is coming up (3 February) with a new batch of creative output from familiar and challenger brands. While most companies are still keeping their ads under wraps, we know a growing group of
Business & Finance | Advertising/Marketing
18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game – Adweek
Agency veterans share the spots that stuck with them and shaped marketing for the better.
Business & Finance | Advertising/Marketing
Facebook Marketing in 2019: A Study of 777M Facebook Posts
We looked at more than 777 million Facebook posts from 2018. Here's what you need to know to guide your Facebook marketing strategy in 2019.
Business & Finance | Advertising/Marketing
8 Old School Marketing Tactics That Work for Social Media
Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue […]
Business & Finance | Advertising/Marketing
Mark Hamill Confirms How Luke Skywalker Died in Star Wars: The Last Jedi | Mental Floss
Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.
Business & Finance | Advertising/Marketing
These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor – Adweek
What's old is new again for Levi's, Birkenstocks, Best Buy and more
Business & Finance | Advertising/Marketing
Marketing Tactics That You Should Start Doing Today
Marketing isn’t just limited to spreading awareness about your product or service
Business & Finance | Advertising/Marketing
The state of advertising on Instagram Stories in five charts - Digiday
Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.
Business & Finance | Advertising/Marketing
How To Solve 7 Major Marketing Challenges Of 2018
Marketing industry leaders share how they're addressing some of their biggest pain points this year.
Business & Finance | Advertising/Marketing
Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek
Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.
Business & Finance | Advertising/Marketing
Best Instagram Marketing Tactics for An Early Stage Business
Instagram is helping a lot of small and big businesses in the brand building and generating sales.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything that you need to know in advertising today.
Business & Finance | Advertising/Marketing
Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy’s
The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer
Business & Finance | Advertising/Marketing
iOS 12 Wishlist: Features MacRumors Readers Hope to See in the Next Version of iOS - Mac Rumors
Apple plans to introduce the next-generation version of iOS, iOS 12, on June 4 at its Worldwide Developers Conference. Rumors have suggested this is...
Business & Finance | Advertising/Marketing
Your Social Media Strategy Isn't Working Because You Don't Know the Difference Between These 2 Terms | Inc.com
Getting mediocre social media results? It's probably because you're mixing up these two important definitions.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything that you need to know in advertising today.
Business & Finance | Advertising/Marketing
Windows 10's new 'Ultimate Performance' mode sacrifices efficiency for raw power
Microsoft generally rolls out new features in its Insider builds for testers before they are released to the public. Yesterday’s build 17101 includes a feature that may be particularly intriguing for power users and professionals: an ‘Ultimate Perform
Business & Finance | Advertising/Marketing
Here are some of the best Super Bowl commercials you'll see this weekend
Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship…
Business & Finance | Advertising/Marketing
The Best Leaked Super Bowl 2018 Ads
Cardi B subs for Alexa, Keanu Reeves stands atop a moving motorcycle, Tiffany Haddish touts Groupon and more spots released before Super Bowl 52
Business & Finance | Advertising/Marketing
8 Old-School Branding Techniques That Will Still Work for You Today
The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
Business & Finance | Advertising/Marketing
The Five Top Trends That Will Shape Influencer Marketing in 2018
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
Business & Finance | Advertising/Marketing
Audi, Boeing, Glasgow School of Art, Jeff Koons and more: top creatives share their favourite work from 2017 | The Drum
If you follow The Drum on Instagram you may have noticed our feed has looked a little different the past 12 days...
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything that you need to know in advertising today.
Business & Finance | Advertising/Marketing
The advertising industry has been living a lie
COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.
Business & Finance | Advertising/Marketing
One Thing Coca-Cola, Geico and Under Armour Are Doing That Every Company Should Do Today
Copy these highly successful content marketing strategies to build your billion-dollar brand.
Business & Finance | Advertising/Marketing
If Your Aren't Using Social Media This Way, You're Leaving Money on the Table
Building an audience organically is time-consuming and painful. Unless you use this hack.
Business & Finance | Advertising/Marketing
How To Avoid Ruining Your Brand With Branded Content
Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything you need to know in advertising today.
Business & Finance | Advertising/Marketing
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
Business & Finance | Advertising/Marketing
How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss
Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.
Business & Finance | Advertising/Marketing
Here Are the 9 Most Intriguing Digital Marketing Stats From This Week – Adweek
Spotify is booming, the Snapchatters are homebodies and brand-safety concerns persist.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Hello. Here's what you need to know in advertising today
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Hello. Here's what's happening in the ad business today.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.
Business & Finance | Advertising/Marketing
The world's biggest ad company plans to spend $200 million on Snapchat this year
The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017.
Business & Finance | Advertising/Marketing
How to Crack an Egg Without Looking Like an Idiot
The best way to crack an egg without getting eggshell in your food, according to science.
Business & Finance | Advertising/Marketing
Here's How Long It Took for Another Brand to Capitalize on Pepsi's Mistake
Heineken did it much better.
Business & Finance | Advertising/Marketing
Instagram powers Taco Bell's innovation machine — and it's completely changing the fast-food menu as we know it
Taco Bell's Instagram strategy goes deeper than posting pretty photos of burritos online.
Business & Finance | Advertising/Marketing
How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com
Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.
Business & Finance | Advertising/Marketing
Turns Out, A Lot Of People Liked That Kendall Jenner Pepsi Ad | The Huffington Post
Among Hispanic respondents alone, 75 percent felt better about Pepsi.
Business & Finance | Advertising/Marketing
THESE OLD MCDONALD'S COMMERCIALS ARE WEIRD AS HELL - Thrillist
The Season 3 premiere of Adult Swim's "Rick and Morty" referenced an old McDonald's ad for Szechuan Sauce, promoted in conjunction with Disney's "Mulan." We fell down a rabbit hole.
Business & Finance | Advertising/Marketing
How on Earth Does an Ad Like Pepsi's Get Approved?
The backlash-provoking spot likely came out of a months-long, multimillion-dollar process that offered producers plenty of opportunities to spike it.
Business & Finance | Advertising/Marketing
From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest | Media | The Guardian
Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?
Business & Finance | Advertising/Marketing
3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List
Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
Havas denies stopping Google ad spend in the UK, Facebook's secret projects team, and WPP's Sir Martin Sorrell on the YouTube ad boycott.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
Google summoned to appear before the UK government, Adidas stopping TV advertising, and Google Home ads which aren't really ads.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
WPP CEO Martin Sorrell going after Google, McCann Japan creating a creative director robot, and Facebook livestreaming Major League Soccer.
Business & Finance | Advertising/Marketing
The 11 best advertising campaigns of 2016 - Business Insider
The Gunn Report identifies the best adverts by combining the winners' lists from the 45 most important awards.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
A clone of Snapchat launches in Facebook Messenger, WPP CEO Martin Sorrell making millions, and Google AMP pages inflating traffic metrics.
Business & Finance | Advertising/Marketing
How to Use Psychology to Create High-Performing Content
Focus on what your audience is thinking, not what your competitors are doing.
Business & Finance | Advertising/Marketing
Activision just had its best year ever, thanks largely to Blizzard - Polygon
Money, money, money, money ... money
Business & Finance | Advertising/Marketing
Watch All The Best Super Bowl 51 Commercials Here - GameSpot
We're rounding all the movie, video game, and other ads from the big game.
Business & Finance | Advertising/Marketing
How Nike Brilliantly Ruined Olympic Marketing Forever – Adweek
Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.
Business & Finance | Advertising/Marketing
10 unique online marketing methods that most business owners don't know about
Search engines still matter, big time
Business & Finance | Advertising/Marketing
The Startup That Just Might Become the King of Native Advertising | Inc.com
Social Native is turning content creation on its head to help brands connect with consumers.
Business & Finance | Advertising/Marketing
4 Tips on Generating Buzz for Your Business, According to a PR Expert for Startups
Here are some of the best ways to get people talking about your company.
Business & Finance | Advertising/Marketing
5 ways AI can turbocharge modern marketing
If you're a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
Twitter's VP of client solutions explained to us what he is saying to clients right now, and Snapchat is making its app less confusing as it prepares to IPO.
Business & Finance | Advertising/Marketing
5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017
With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017.
Business & Finance | Advertising/Marketing
17 Marketing Trends To Watch Out For In 2017
December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know w
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
The state of Google's search and Facebook's growth boom showing no sign of slowing.
Business & Finance | Advertising/Marketing
8 New Stats About Whether Influencer Marketing Campaigns Actually Work | Adweek
Whether influencer marketing works can be controversial among brand practitioners.
Business & Finance | Advertising/Marketing
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Business & Finance | Advertising/Marketing
PlayStation games coming to Android and iOS | WIRED UK
Sony is planning to revive earlier PlayStation classic for a new life as apps and games on your mobile
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Lowell McAdam on speculation Verizon may want to reduce the price it is paying for Yahoo, to KFC's new Colonel Sanders mascot.
Business & Finance | Advertising/Marketing
10 unique online marketing methods that most business owners don't know about
Search engines still matter, big time
Business & Finance | Advertising/Marketing
Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2
Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as..
Business & Finance | Advertising/Marketing
This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client
A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas
Business & Finance | Advertising/Marketing
Why Your Company Logo Should Be Wordless
A wordless logo appeals visually while cutting out all those advertising words. And Millennials hate advertising. Here are the studies proving it.
Business & Finance | Advertising/Marketing
What Killed the Commercial Jingle? - The Atlantic
Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Gawker.com shutting down, to Philippe Dauman reportedly exiting Viacom.
Business & Finance | Advertising/Marketing
Are There Any Downsides To Content Marketing? - Forbes
Are there any real downsides to content marketing that might deter you from the strategy?
Business & Finance | Advertising/Marketing
Xbox One S review – a beautiful upgrade, but only for 4K fanatics | Technology | The Guardian
Microsoft’s first major upgrade to console offers a sleek new chassis and 4K Ultra HD features – but do you need them?
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Instagram launching a Snapchat clone, to ad tech companies' concerns about Google's exchange bidding in Dynamic Allocation.
Business & Finance | Advertising/Marketing
What is Influencer Marketing? | Inc.com
In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"
Business & Finance | Advertising/Marketing
10 Ready-to-go Marketing Spreadsheets to Boost Your Productivity Today
Get our list of 10 favorite marketing spreadsheets to boost your social media productivity, get more results, and save more time.
Business & Finance | Advertising/Marketing
Why Your Brand Needs A Real Style Guide - Forbes
Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From the Silicon Valley 100, to the new Channel 4 "Superhumans" ad.
Business & Finance | Advertising/Marketing
The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) | Adweek
When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w
Business & Finance | Advertising/Marketing
Branding in the Age of Social Media | Markethive EcoSystem
In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.
Business & Finance | Advertising/Marketing
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.
Business & Finance | Advertising/Marketing
How to Generate BETTER Traffic: 6 Steps to Improve Your Content Marketing
If you are reading this post there is a good chance that you have also searched the internet looking for ways to increase traffic to your website. Every day I come across blogs and articles claiming…
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From YouTube's plan to engage more small businesses to advertise on its platform, to the Danish media agency using AI to make deals.
Business & Finance | Advertising/Marketing
Why American ad agencies are being accused by their clients of having secret agendas
A new report claims unethical hidden business schemes are "pervasive" in the U.S. ad industry
Business & Finance | Advertising/Marketing
The Future Of Branding Is Debranding | Co.Design | business + design
Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.
Business & Finance | Advertising/Marketing
5 Elements Your Website Needs If You Want to Be a Thought Leader
Define your brand first, then translate it to your website with these tips.
Business & Finance | Advertising/Marketing
4 Companies Doing Email Marketing Right
Want your email marketing campaigns to be more successful? Follow in the footsteps of these companies doing it right.
Business & Finance | Advertising/Marketing
The logos of these 19 huge companies have changed beyond recognition since they launched
We compiled a list comparing the first logos of 20 of the biggest brands in the world with their most recent logos, with help from StockLogos.com.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Gawker CEO Nick Denton writing an open letter to Peter Thiel, to Facebook shutting down LiveRail and FBX.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From the main reason most people aren't using ad blockers, to the Prime Minister of the UK running a Tinder ad campaign.
Business & Finance | Advertising/Marketing
ESPN's new online ads let businesses focus on your favorite teams
ESPN's advertisers will soon be able to commiserate with your favorite team.
Business & Finance | Advertising/Marketing
The main reason why people are not already using ad blockers should worry publishers
The majority of non-ad blocker users are simply not aware they can block ads.
Business & Finance | Advertising/Marketing
10 Lies About PR That Brands Need To Know - Forbes
PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices
Business & Finance | Advertising/Marketing
Why designers should be taking a digital-first approach to branding | Creative Bloq
It's time agencies woke up to the power of digital branding. Digital channels shouldn't be treated like a second-class citizen when it comes to building a brand identity.
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The 10 things in advertising you need to know today
From inside YouTube's event designed to steal TV ad dollars, to how major publishers are using WhatsApp.
Business & Finance | Advertising/Marketing
How to find out everything Google knows about you
Here's how to find out what Google knows about you and is sharing with advertisers, and how to get Google to stop.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From YouTube's new ad product, to Krispy Kreme's "leaked memo".
Business & Finance | Advertising/Marketing
Apple shares new ‘Shot on iPhone’ ad for Mother’s Day | 9to5Mac
Apple today uploaded its latest ad to YouTube. The ad returns to the company’s popular “Shot on iPhone” campaign and focuses on Mother’s Day, which is one week away from tod…
Business & Finance | Advertising/Marketing
5 Benefits Of Visual Branding That Every Brand Should Know
Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to disc…
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This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match
() Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than tha
Business & Finance | Advertising/Marketing
YouTube debuts a 6-second ad format you can't skip, so start working on your patience
We're all used to that five-second countdown before the skip button shows up on a YouTube pre-roll ad. Soon, you'll have to wait just one second more and w
Business & Finance | Advertising/Marketing
Get Ready for Branded Content on SNL: And also fewer traditional commercials.
Commercials for fake products like the Bass-O-Matic won't be the only ads to air during Saturday Night Live starting next season.
Business & Finance | Advertising/Marketing
The Top 11 Up-and-Coming Trends in Digital Marketing | Inc.com
Looking for new ways to grow your sales online? Check out these trends.
Business & Finance | Advertising/Marketing
This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts | Adweek
Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models.
Business & Finance | Advertising/Marketing
The First-Timers Guide to Great Copy
Want to nail your sales pitches from the get-go, without having to resort to icky, pushy marketing? Of course you do. Don't we all? The reality is tha...
Business & Finance | Advertising/Marketing
Domino’s Clever New Pizza Boxes Are Designed For Sharing (On Instagram)
Domino's U.K released a bold brand refresh for their pizza boxes, and they're designed to cut through the noise of social media.
Business & Finance | Advertising/Marketing
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Business & Finance | Advertising/Marketing
Here's why native ads will take over mobile by 2020 - Business Insider
Native ads are poised to take over the Internet, particularly on mobile.
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Optical corrections every logo designer should know about – Logo Geek
When designing a logo sometimes grid systems alone are not the solution - optical corrections should be used. This blog discusses the illusions & fixes.
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Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself
The psychology of behavioral targeting.
Business & Finance | Advertising/Marketing
Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic
Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Yahoo's change of rules for board membership, to Hillary Clinton's first campaign ad that targets Trump.
Business & Finance | Advertising/Marketing
Twitter looks back at the evolution of Twitter Ads | TechCrunch
As part of the flurry of retrospectives tied to Twitter's 10th anniversary, the company is also looking back at the history of advertising on Twitter...
Business & Finance | Advertising/Marketing
JWT CEO's Downfall Leaves Ad Industry Questioning If It's Truly Left the Mad Men Era | Adweek
Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment of reflection.
Business & Finance | Advertising/Marketing
7 Intriguing Digital Marketing Stats From the Past Week
The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1.
Business & Finance | Advertising/Marketing
How to Manage Multiple Social Media Profiles : Social Media Examiner
Does your business have profiles on multiple social networks? Discover how to monitor and manage multiple social media profiles from a customized dashboard.
Business & Finance | Advertising/Marketing
The ad agency model - bendable or breakable? | Brand Republic
PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners.
Business & Finance | Advertising/Marketing
Madison Avenue Can't Let Go Of Its Inner Don Draper - Forbes
Sorrell is immensely proud of his company, and rightly so. He is also extraordinarily sensitive as to how people are treated by colleagues. I have no doubt that he will do the right thing and fire Martinez.
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3 Growth Hacking Tips and Tricks for Your Content Marketing Strategy ~ Social Media Spider
Let’s face it—the world of marketing has changed so extremely in the past few years that it is almost unrecognizable. Thanks to the explosion of the internet and cellphones marketers everywhere are having to make changes—old-school techniques like cold-calling and telemarketing just aren’t cutting it anymore.
Business & Finance | Advertising/Marketing
The Most Interesting Man in the World is being temporarily replaced for a good reason
He doesn't always take trips to Mars, but when he does, he never returns.
Business & Finance | Advertising/Marketing
The Precarious State Of Logo Design | Co.Design | business + design
Branding launches have morphed into a design industry telenovela. Here's how firms are adapting.
Business & Finance | Advertising/Marketing
Adidas Is Being Saved by Pharrell, Not Kanye
Fashion icon Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.
Business & Finance | Advertising/Marketing
The Science Behind Why People Read Content Online (How to Increase Blog Readership)
What makes people read content online?
If you want to drive sustainable traffic to your blog and increase your audience, then you need to get people interested in your content. Because, sadly, great content that no one reads sends a negative signal to both search engines and to people.
Business & Finance | Advertising/Marketing
Advertising the 1990s: It Was Longer Ago than You Think – Feature – Car and Driver | Car and Driver Blog
In ads ripped straight from our pages, see the $1200 mobile phone, trees being used to advertise cars, and "Hi." See more at Car and Driver.
Business & Finance | Advertising/Marketing
5 Ways to Leverage Local Marketing to Build Your Brand - Forbes
If you’re like most small business owners, the thought of carving out time for marketing, especially when you don’t have much of a budget to work with, can be overwhelming. But there’s good news. Local marketing is marketing small businesses can do
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From the latest on Facebook's plans to make money out of messenger to Netflix's experiment with autoplay trailers.
Business & Finance | Advertising/Marketing
What Is The Ultimate Ad? | TechCrunch
If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling..
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Super Bowl Commercials: The Best and Worst of 2016 - The New Yorker
Ian Crouch reviews the best, worst, and weirdest Super Bowl commercials from this year’s game.
Business & Finance | Advertising/Marketing
The Top 10 Super Bowl Ads of All Time | Inc.com
The best Super Bowl ads of all time took viewers on an emotional journey; as data suggests, animals and children typically attract the most attention.
Business & Finance | Advertising/Marketing
Doritos and the decade-long scam for free Super Bowl commercials
This Sunday, Doritos will continue its tradition of crowdsourcing its Super Bowl commercials. In its decade-long run, what began as a supposed opportunity for aspirational filmmakers has become a...
Business & Finance | Advertising/Marketing
How Agencies Are Putting Themselves Out Of Business And What We Should Do About It - Forbes
According to Michael Farmer, what was “once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the people who do the work.” So how did this happen? How did America’s darling Mad Men go from rolling in it to barely
Business & Finance | Advertising/Marketing
Pittsburgh Steelers' Mean Joe Greene reunites with kid in iconic Coca-Cola commercial | FOX Sports
Mean Joe Greene reminisces with kid in famous Coke Super Bowl commercial
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Why The Super Bowl Ad Is the Last Relic of a Departed Era
But also the bridge to a new one.
Business & Finance | Advertising/Marketing
The Creator of JavaScript Is Out to Upend the Ad Industry | WIRED
Brendan Eich remade the web. Now he wants to change how online advertising works with a browser that decides which ads are best.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From insiders telling us why Apple's ad business has failed to TV execs dismissing the threat of streaming services.
Business & Finance | Advertising/Marketing
This ad inspired 2.8 million women to do more exercise
Sport England, the UK's sport council, said its
Business & Finance | Advertising/Marketing
Tips And Tools To Write SEO-Friendly Content - GetResponse Blog - Email Marketing Tips
SEO-friendly content is a must have on every website. Here are tools to help you optimize for SEO.
Business & Finance | Advertising/Marketing
Here's What Top Ad Agencies Think Of The FTC's New Native Advertising Rules
If the new regulations affect your marketing, you're doing it wrong anyway.
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The 9 worst logo changes of 2015
To identify the worst revamps, Business Insider looked through graphic-design publisher UnderConsideration's Brand New blog archives.
Business & Finance | Advertising/Marketing
Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week | Adweek
There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling: 1.
Business & Finance | Advertising/Marketing
The Five Deadliest Personal Branding Sins - Forbes
Personal branding can be tricky. Liz Ryan explains how to brand yourself like a human being and avoid these five personal branding sins.
Business & Finance | Advertising/Marketing
The History of America’s Favorite Thanksgiving Brands - Fortune
Turkey hotlines, marshmallow sales, and other tales of the (Thanksgiving) tape. There’s no question that Americans’ eating habits are changing. But when it comes to Thanksgiving, consumers are still rooted in tradition.
Business & Finance | Advertising/Marketing
Sony has exclusive rights to advertise 'Star Wars: Battlefront' — so Microsoft found a way around it
Microsoft utilised stealth advertising to make up for Sony PlayStation 4 snapping up the exclusive marketing rights for highly anticipated video game Star Wars Battlefront.
Business & Finance | Advertising/Marketing
Dreams do come true: Atomic 212 bans internal work emails for a Mad Men vibe
The boss of a Sydney media agency bans internal emails to get creative juices flowing.
Business & Finance | Advertising/Marketing
Sigourney Weaver's 'Aliens' wrist watch makes a comeback
Japan's Seiko has reissued the distinctive Giugiaro 7A28-7000 watch worn by Sigourney Weaver's character in 'Aliens.'
Business & Finance | Advertising/Marketing
3 Effective Tips for Marketing to Millennials | Elena Prokopets
Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be o
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Snapchat opening a UK office, to Facebook launching a new slideshow ad format, to Twitter hiring a new head of strategy.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today - Business Insider
From Salesforce topping a list of software investors, to WPP's earnings showing the challenges the ad industry faces.
Business & Finance | Advertising/Marketing
A big ad tech company is patenting a clever idea that might just make people click on more ads
The Rubicon Project has patented a new type of ad certificate that could tell a user how trustworthy the advertiser is.
Business & Finance | Advertising/Marketing
Business Insider's advertising rich list 2015 - Business Insider
Business Insider's advertising rich lists ranks the best-compensated advertising agency execs.
Business & Finance | Advertising/Marketing
The glamour of advertising has gone — and that's a good thing
Advertising events seem more disconnected from the rest of the world. They’re lavish, but outside their little bubble, no one pays much attention to them.
Business & Finance | Advertising/Marketing
50 Brilliant Billboard Ads That Will Stop You In Your Tracks (And What You Can Learn From Them) – Design School
With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.
Business & Finance | Advertising/Marketing
LeBron James losing the NBA Finals made a great Nike ad
Generally when you're a gigantic billion dollar company, you would prefer to affiliate yourself with winners.
However, when you pay LeBron James a ton of money and he loses in the NBA Finals, you can still make it work.
Business & Finance | Advertising/Marketing
New IAB Report Spotlights Media Consumption Becoming Liquid Across Platforms | Adweek
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.
Business & Finance | Advertising/Marketing
What the real guy behind that Coke commercial thought of Mad Men
Mad Men ended with an iconic 1971 Coca-Cola commercial, “I’d Like to Buy the World a Coke.” On the show, it was Don Draper who presumably masterminded the zeitgeist-capturing advertisement. In real life, however, the credit goes to Bill Backer, a former McCann Erickson creative director who thought up the commercial’s concept while sitting in an airport during a flight delay.
Business & Finance | Advertising/Marketing
'Mad Men' and Advertising History: All You Need to Know | Special: Mad Men - Advertising Age
The sixth season of "Mad Men" has arrived, returning the ad business to center stage -- at least on AMC and in the press.
Business & Finance | Advertising/Marketing
The Real 'Mad Men' Diaries: David Ogilvy | Special: Mad Men - Advertising Age
Former Ogilvy chairman Ken Roman remembers David Ogilvy as a charmer and a direct mail genius who "never wrote a decent TV commercial."
Business & Finance | Advertising/Marketing
Is McCann Mad at 'Mad Men' Yet?
If McCann hoped the final season would offer some fun moments of nostalgia, the show's writers haven't made it easy
Business & Finance | Advertising/Marketing
McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46% | Adweek
Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been cast as an extreme antagonist as it swallows up the fictional subsidiary Sterl
Business & Finance | Advertising/Marketing
Charting the Evolution of Advertising From the ‘Mad Men’ Era to 2015 and Beyond
It’s not every day that someone makes an amazing show about marketing. That’s why it’s a little bittersweet for Adobe to see Mad Men come to an end. To celebrate the final season of a show that’s touched us and marketers around the world, each Thursday Adobe will be releasing a retro style Adobe Marketing Cloud ad with #AdThrowback. We hope that other brands will join us. Thank you Don, Peggy and everyone else. We’re sorry we never got a chance to do your analytics.
Business & Finance | Advertising/Marketing
Christopher Walken explains why the Apple Watch is your birthright
A parody of the Apple Watch ads featuring Christopher Walken's creepy monologue from 'Pulp Fiction'.
Business & Finance | Advertising/Marketing
Meet the Man Behind Don Draper’s Creative Genius -- Vulture
Sunday night's episode of Mad Men featured a botched advertising pitch for Peter Pan's Tinkerbell cookies, a campaign that involved kids writing Dear John letters to rival cookie companies — and eventually results in Johnny Mathis’s firing. It was an ancillary plotline, but over the years, ad campaigns have fueled both the central and background drama on the show. The man behind them, Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch
Business & Finance | Advertising/Marketing
Media Director Model, Burnett Nixes Awards Mad Men Headlines | Special: Mad Men - Advertising Age
Media Director-turned-model, Italian oral hygiene, Burnett nixes awards entries: Ad Age headlines from the 'Mad Men' Era
Business & Finance | Advertising/Marketing
My Mom Was a Mad Man: David Murray Book Excerpt | Special: Mad Men - Advertising Age
David Murray recounts how his mother, Carol Muehl of Campbell-Ewald, left a copywriting legacy, in an excerpt from his book "Raised by Mad Men."
Business & Finance | Advertising/Marketing
Real Mad Men Diaries: Would Mary Wells Hire Don Draper? | Special: Mad Men - Advertising Age
Ad Age asked real Mad Men era execs if Mary Wells would have hired Don Draper. The consensus was no.
Business & Finance | Advertising/Marketing
This '90s Sizzler Video Is More Patriotic Than the National Anthem
This 1991 promotional video for Sizzler is blowing up on Reddit. And given it's surreal love of America and salad bars, it's easy…
Business & Finance | Advertising/Marketing
McCann Makes the Best of a Brutal Portrayal in ‘Mad Men’ - CMO Today - WSJ
"Mad Men" has for years skewered the misogynist culture of the 1960s, but the latest episode has painted a particularly unflattering picture of one non-fictional advertising agency: McCann-Erickson.On Sunday's premiere of the final batch of epis
Business & Finance | Advertising/Marketing
A new audio app claims to treat tinnitus
Tinnitus affects the ears but it originates in the brain. The condition, which causes ringing in the ears, is mainly triggered by age-related hearing los
Business & Finance | Advertising/Marketing
The most important stories in advertising, March 19 - Business Insider
Good morning. Here's everything you need to know in the world of advertising today. From Starbucks' #RaceTogether campaign to Yahoo pulling out of China...
Business & Finance | Advertising/Marketing
9 frustrations I’d like to see Apple fix in iOS 9 | Gigaom
Recently, 9-to-5 Mac reported that iOS 9 will likely be a stability release. If true, this is welcome news. I’ve become very frustrated with that the pace
Business & Finance | Advertising/Marketing
Here are all the commercials that ran during the Super Bowl, in order
Budweiser, T-Mobile, Coca-Cola, Microsoft, Nationwide, and many more.
Business & Finance | Advertising/Marketing
Watch All The Ads From Super Bowl 2015 So Far | Co.Create
Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.
Business & Finance | Advertising/Marketing
New Year’s resolutions for advertisers
The New Year offers a fresh start. Along with all those personal pledges, marketers may want to make a few resolutions of their own. Here are some suggestions.
Business & Finance | Advertising/Marketing
PlayStation, Xbox users forced offline - CNN.com
Sony's PlayStation and Microsoft's Xbox Live gaming networks were experiencing widespread problems on Christmas Day as a hacker group claims attack.
Business & Finance | Advertising/Marketing
The Best Apps For People Who Don’t Like Spending Money | TIME
With these five apps, you’re not cheap, you’re thrifty!
Business & Finance | Advertising/Marketing
The Most Important Stories In Advertising December 1 - Business Insider
From the 10 best ads of 2014 to Novak Djokovic starring in a global campaign for Jacob's Creek wine.
Business & Finance | Advertising/Marketing
Kraft Foods Gave Away a Real Spaceship Simulator in 1959
If you were an American kid in the 1950s and 60s you were bombarded with an amazing promise: one day, when you're all grown up, you'll be able to vacation on the moon. But until then you'll have to settle for space-adventure TV shows and comic books. Unle
Business & Finance | Advertising/Marketing
6 Times Keanu Reeves Totally Nailed the One-Liner: The Daily Details: Blog : Details
Whatever you may think of his acting abilities, the guy knows how to deliver a line.
Business & Finance | Advertising/Marketing
Digital Video Advertising: Aggressive Spending And Growth - Business Insider
Online video ads reached over 35 billion views in the U.S. in December of last year.
Business & Finance | Advertising/Marketing
Mobile Video Advertising Is Taking Off, As Ad Buyers Pile Billions Of Dollars Into Small-Screen Ads
An in-depth look at how mobile video is propelling billions in ad-buying.
Business & Finance | Advertising/Marketing
12 Ways Corporations Are Secretly Manipulating Your Emotions
You might not realize it, but all sorts of companies have developed all sorts of tactics meant to encourage you to take out that credit card. What do they know that we don't? The corporate powers that be have long recognized that human beings are ...
Business & Finance | Advertising/Marketing
"Coffee Jerks," An Examination of '50s and '60s Coffee Ads | Mental Floss
These husbands are real jerks about their wives' coffee.
Business & Finance | Advertising/Marketing
Jerry Seinfeld ripped apart the advertising industry on its biggest night - Quartz
“I love advertising because I love lying,” comedian Jerry Seinfeld told a banquet hall full of advertising executives at the industry’s annual awards show on Oct. 1. He didn’t appear to be joking.
The deadpan acceptance speech for his honorary Clio award drew cheers and applause from the crowd, apparently full of gluttons for punishment. “I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy,” Seinfeld said.
Business & Finance | Advertising/Marketing
The 10 Most Memorable Apple Commercials • Highsnobiety
Apple’s advertising calls into question what is more effective: telling a story, or merely allowing a product to sell itself without allowing the commercial spot to feel like a cold tutorial? In its early days, the company wanted to feel…
Business & Finance | Advertising/Marketing
Seeing Through the Illusion: Understanding Apple’s Mastery of the Media
“Beautifully, unapologetically plastic.” “Feature for feature, it’s identical to iPad Air in every way." “Just avoid holding it in that way." Apple’s public relations (PR) department is probably th...
Business & Finance | Advertising/Marketing
10 Things In Advertising Today August 20 - Business Insider
1. AOL's new privacy policy reveals the company will not accept do-not-track requests. The policy will take effect on Sept. 15, and the company says it may revisit the decision if the industry releases some guidelines on do-not-track policies.
Business & Finance | Advertising/Marketing
Space Station 76 Is The Greatest Space Comedy Since Galaxy Quest
There's no way to prepare you for the insanity of Space Station 76. It's a comedy set in a mid-1970s version of the future that looks like Space: 1999. But it's also a surprisingly dark character study of people who are slowly falling apart, w
Business & Finance | Advertising/Marketing
This 1987 Australian Macintosh commercial is like a mini Mad Men
There's a bizarre charm to the mini dramas of Apple's commercials from the 1980s, and this Australian Macintosh clip is no exception. \
Business & Finance | Advertising/Marketing
Jerry Seinfeld Proves He Knows How To Make A Good Ad With These Witty Acura Commercials
Jerry Seinfeld has teamed up with Acura once again to create eight ads that will air during his web series
Business & Finance | Advertising/Marketing
These Vintage Ads Prove We Had No Idea What The Future Would Actually Look Like
If you thought "The Jetsons" was far-fetched, think again. While you may laugh at the idea of every household having a robot, flying cars, and supercomputers, it was the beginning of the Space Age in the 1950s and 1960s, and futurism was all the rage. And if these vintage ads and images are anything to go by... it's exactly what people wanted to see.
Business & Finance | Advertising/Marketing
Mad Men: Apple's Advertising Strategy Is 50 Years In The Making
In the first episode of Mad Men this season, Christina Hendricks’ character is sent to meet with the head of marketing from Butler Footwear. “Advertising’s just a small piece of the marketing mixture and it might be more effective if it’s better integrated into our business,” he tells Joan.
Business & Finance | Advertising/Marketing
How to Capitalize on Your Brand's Unplanned Star Turn on 'Mad Men'
Even after Koss got wind of its headphones' role in the
Business & Finance | Advertising/Marketing
Brands Jump on Moon Landing, Pregnancy Detector Debuts and Other Real 'Mad Men' Era News
Brands jump on moon landing, fat execs won't succeed and other real 'Mad Men' era news
Business & Finance | Advertising/Marketing
Zany, Boozy 'Mad Men'-Era Illustrations by Virgil Partch
After the last few years of watching sad-bastard mid-century businessmen get hammered on Mad Men, the new collection of Virgil Partch's illustrations from roughly the same period, Cork High and Bot...
Business & Finance | Advertising/Marketing
Samsung Is Going To Turn One Of The Busiest Airports In The World Into A Giant Ad For The Galaxy S5
Heathrow's Terminal 5 will be renamed Terminal Galaxy S5.
Business & Finance | Advertising/Marketing
Emmys: 'Mad Men' Stars Hawk Products as AMC Debuts Cheeky Campaign (Exclusive Photos)
A version of this story first appeared in the May 23 issue of The Hollywood Reporter magazine. AMC hopes to turn back the clock with Emmy voters. After two years without a statuette for Mad Men, the network is rolling out an aggressive (and nostalgic) cam
Business & Finance | Advertising/Marketing
Throwback Thursday: Real More Headlines From The 'Mad Men' Era
Throwback thursday: real ad headlines from the Mad Men era.
Business & Finance | Advertising/Marketing
'Mad Men' Throwback Thursday: More Real Ad Headlines From the Final Season
This week on Mad Men, Betty Draper tried to be a better mom and posed for what could have been the best "Got Milk?" ad ever, Peggy Olson got passed over for a Clio and Don Draper finally returned to SC&P (although not before the partners considered investing his allocation instead in, of all things, a computer).
Business & Finance | Advertising/Marketing
'Mad Men' Throwback Thursday: More Real Headlines From 1969
Mad Men Throwback Thursday: More real ad headlines from the final season
Business & Finance | Advertising/Marketing
25 Creative Packaging Designs That Practically Sell Themselves | Bored Panda
We often consider the products we use and their packaging to be two separate things – the product is the thing we want, and its packaging is a piece of trash to be thrown away. These 30 ingenious packaging designs, however, prove that a well-designed pa
Business & Finance | Advertising/Marketing
'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season - See What Ad Age Reported in Early 1969
Real ad headlines from the Mad Men era: Cap'n Crunch adds berries, sex becomes potent ad influence
Business & Finance | Advertising/Marketing
My Parents, the Real Mad Men
As the product of a Mad Men-era ad-agency romance, I know: The show gets the sex right, but fails to portray the love.
Business & Finance | Advertising/Marketing
Will the '70s Be as Unkind to Don Draper as They Were to Real-Life Mad Men?
Reading the scholarly literature on the Watergate-era backlash against advertising
Business & Finance | Advertising/Marketing
13 Vintage Internet Ads Begging You to Get Online
From a time when ISPs actually had to sell people on the idea of using the Internet.
Business & Finance | Advertising/Marketing
8 Ad Taglines that Sneakily Ding the Competition
To get in a good jab at the competition, you’ve got to be indirect, but not so indirect that your audience won’t pick up on it at all.
Business & Finance | Advertising/Marketing
Advertising with Reanimated Celebrities - Video - TIME.com
Advertisers know that celebrities, even dead ones, are big money. With digital innovations making it possible to reanimate the deceased, be prepared to see your favorite star sell you somehting from beyond the grave
Business & Finance | Advertising/Marketing
This 1973 RadioShack Catalog Is a Bonanza of Nerdy Treasures
These wonderfully nerdy items from a 1973 RadioShack catalog were precursors to our hyper-connected world of smartphones and social networking.
Business & Finance | Advertising/Marketing
5 Beloved Traditions Invented to Make You Buy Stuff
Here's how some popular traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.
Business & Finance | Advertising/Marketing
Every Apple Competitor Bought iPad Twitter Ads Today
Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG Mobile and Motorola are examples of head-to-head tablet rivals that bid
Business & Finance | Advertising/Marketing
Wait but Why: Creepy Kids in Creepy Vintage Ads
Message to every American currently between the ages of 55 and 110: I know your secret.
You had an incredibly weird childhood.
Business & Finance | Advertising/Marketing
25 Famous Logos With Hidden Images
Have you ever noticed that some of the most famous logos have hidden images in them? Come take a look with us as we decipher their meaning.
Business & Finance | Advertising/Marketing
Mad Men on Wheels: Vintage Car Ads
Celebrating the Mad-Men-era nostalgia with an intersection of two of the era's greatest cultural landmarks -- cars and advertising -- with five fantastic collections of vintage car ads.
Business & Finance | Advertising/Marketing
Magimage: City | Ads of the World™
Photo retouching - CGI magimage.ca In order to reach advertising creatives, this ad was posted in Montreal's main ad agencies via the Zoom Media Netw
