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Marketing | Business & Finance
Business & Finance | Marketing
Travel Influencer Sued for Telling "Increasingly Bold Lies" to Build Her Brand
A consumer watchdog sues a social media influencer for, among other things, lying about her travel achievements. | Frommer's
Business & Finance | Marketing
6 Things to Consider When Reviewing Your Marketing Strategy | Inc.
The small details matter most when evaluating the work.
Business & Finance | Marketing
5 Tips to Kick Off a Content Marketing Strategy the Right Way | Inc.
There is a direct correlation between the quality of the content your company produces and the strength of your brand.
Business & Finance | Marketing
How to Engage Hundreds of Micro-Influencers to Scale Your Brand
To get your product and company maximum exposure, consider utilizing micro-influencer marketing to generate content and make more sales.
Business & Finance | Marketing
Copywriters Use These 4 Psychological Tactics to Write Attention-Grabbing Headlines
Leverage psychology in your copywriting to increase your powers of persuasion.
Business & Finance | Marketing
The Underrated Power of LinkedIn Content Creation
Six tips to gain visibility and create sales.
Business & Finance | Marketing
4 Content Marketing Resolutions to Boost Brand Awareness in 2020 | Inc.
Marketers in 2020 must produce consistent, high-quality content to build their brand. Adopt these four resolutions to boost brand awareness in 2020.
Business & Finance | Marketing
Advertising As We Know It Is Dead
Recent reports indicate that brand advertising is in trouble.
Short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable brand-building advertising campaigns designed to create and reinforce brand loyalty will be a thin
Business & Finance | Marketing
Influencer Marketing is Exploding on LinkedIn. Here's How it Can Drive Dollars for Your Brand | Inc.
Actually...don't do for the gram. If you're selling to other businesses on social, better turn your attention (and resources) to this plaform instead.
Business & Finance | Marketing
How To Leverage LinkedIn To Build Your Personal Brand
If you are not on LinkedIn, you're minimizing your chances of becoming a brand and being discovered.
Business & Finance | Marketing
The State Of Influencer Marketing: Growing
Marketers' investments in influencers continue to rise, and a push toward authenticity leads to a broader set of influencer partners.
Business & Finance | Marketing
How to Use Podcasting to Help Your Brand
The ubiquitous multimedia platform can broaden your reach grow your bottom line.
Business & Finance | Marketing
Is Your Company Ready for Content Marketing? | Inc.
Before getting started, be sure you're able to give your content the attention and time it deserves (and needs).
Business & Finance | Marketing
The Best Social Media Management Tools for Small Businesses | Digital Trends
Social media is a great way to spread the word about your business, connect with customers and network within your niche. There are some online tools that can help you schedule posts, keep track of engagement and much more. Here's the best social media ma
Business & Finance | Marketing
Your Guide to Highly Addictive Product Marketing, According to Slack | Inc.
Here's how workplace messaging unicorn, Slack, uses copywriting to make its product addictive--and you can too.
Business & Finance | Marketing
6 Best Ways To Repurpose Your Old Content - Relevance
I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content…
Business & Finance | Marketing
The Hands-Off Method of Online Marketing That's Both Fast and Easy
You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.
Business & Finance | Marketing
3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories – Adweek
The future of social media is ever-changing.
Business & Finance | Marketing
7 Women in Marketing to Watch Out For | DigitalMarketer
These 7 women are taking the lead in key areas of digital marketing. Here's who you should watch out for, because you need to be listening to and learning from all of them.
Business & Finance | Marketing
How To Use Marketing Automation Tools To Build Your Personal Brand
Automation tools can save you time and resources and help you create a strong voice online.
Business & Finance | Marketing
Three Skills a Marketer Should Have to Master Instagram
Do you use Instagram for business? Here are 3 skills you should have to play and master Instagram and the game of visual marketing.
Business & Finance | Marketing
4 Strategies to Supercharge Your Online Marketing
Develop content that makes sense for mobile consumption.
Business & Finance | Marketing
Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy
When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess……
Business & Finance | Marketing
Debunking The Cliches: Five Digital Marketing Myths, Busted
With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what to believe, let alone develop a smart strategy.
Business & Finance | Marketing
3 Examples Of Clever Content Marketing (That Built Entire Businesses)
Michael Maven reveals some real life examples where entire businesses have been built with a solid content marketing strategy.
Business & Finance | Marketing
Influencer Marketing: How To Make Human Connections Work For Your Brand
Emotions have always played a role in consumers’ purchase decisions, and today’s digital influencers are the ideal launchpad for brands looking to form authentic bonds with audiences.
Business & Finance | Marketing
Little-Known Best Practices For Launching A Successful Influencer Marketing Campaign
Influencer-driven word-of-mouth marketing is entering a Golden Age -- the result of an explosive rise in social media usage. And marketers need to take advantage.
Business & Finance | Marketing
Content Marketing: Why Most Business Blogs Suck - Digital Doughnut
If your website is the central part of your business, you can’t afford to overlook the state of your business blog. If your website is the central part of your business, you can’t afford to overlook the state of your business blog.
Business & Finance | Marketing
How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
Find out everything you need to do to get sponsored on Instagram, even if you currently have zero followers.
Business & Finance | Marketing
23 Social Media And Digital Marketing Best Practices That Are Actually MYTHS - balance
23 Social Media And Digital Marketing Best Practices That Are Actually MYTHS
Business & Finance | Marketing
When Should You Expect to See Results from a Content Marketing Strategy?
How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.
Business & Finance | Marketing
Small Businesses Find Micro-Influencers A Good Marketing Avenue
Statistics suggest smaller niche players may wield more influence than major social media influencers when it comes to effective marketing. Micro-influencers are also seen as more cost-efficient.
Business & Finance | Marketing
The Difference between Traditional Marketing and Digital Marketing
Which strategy for marketing will provide me the perfect reach and most quantifiable profit for the income I spend? That is the question promoters are dealing with each day. Traditional marketing Vs Digital marketing is still among the real discussions in
Business & Finance | Marketing
5 Branding Tips If You're an Entrepreneur on a Budget
Ever hear of a brand style guide? That's the very first thing you'll need.
Business & Finance | Marketing
How To Use Instagram To Grow Your E-Commerce Business (With Zero Budget)
Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Let’s take a look at ways you can use this visual-based social media platform to build your brand and grow your following without spe
Business & Finance | Marketing
5 Tips to Rule Over Instagram and Make Money
Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.
Business & Finance | Marketing
Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.
These six tips will help you write professional copy, even if you're a complete novice.
Business & Finance | Marketing
Experiment Reveals How Surprisingly Easy It Is To Become A Fake Instagram Star And Get Brands To Pay You | Bored Panda
Instagram influencer marketing is now a $1 billion dollar industry, and you don't need a cute dog or a book-worthy lifestyle to get into the game. According to
Business & Finance | Marketing
Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images
Whether you want free stock images for your website, blog or social media posts, this guide will help you to find the best images to use.
Business & Finance | Marketing
LinkedIn Just Gave Away a Big Secret
For the first time ever, LinkedIn is sharing some incredibly valuable data about what makes its members sit up and take notice.
