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Dewar's Plans For A Blended Scotch Resurgence With 'Live True' Campaign

One whisky company, however, is convinced that blended scotch whisky is on the verge of a resurgence. Global brand Dewar’s is preparing to back that conviction with 'Live True', a multi-country, global media campaign designed to double its U.S. sales of

I like Dewar's. The snobbery about sibgle malt scotch has always been more about image than the scotch itself. Plus, blended scotches were good enough fro my WWII veteran dad and his friends, so it should be good enough for all of us!