Science & Technology | Social Media

Twitter might start charging for TweetDeck through Twitter Blue | TechCrunch

Twitter might start charging for TweetDeck through Twitter Blue

Science & Technology | Social Media

Facebook Wants Access to Your Encrypted Messages So It Can Show You More Ads

The social media giant just doesn't get it.

Science & Technology | Social Media

How I Grew My Twitter Following in 30 Days With Just 30 Minutes of Use Each Day

Growing an engaged following on Twitter isn't easy, but I gained 2,500 followers and 2.5 million impressions in 30 days.

Science & Technology | Social Media

10 Popular Instagram Tools to Up Your Marketing Game

You want consistency, engagement and results. Here's how to accomplish all three.

Business & Finance | Business

LinkedIn Begins Offering Video. Here Are the Top 2 Reasons Marketers Are Excited

LinkedIn's new video feature gives marketers a new way to tell their brand's story.

Business & Finance | Business

How Brands Can Develop a Winning Social Media Marketing Strategy in 2021

2021 will be for agile brands that can pick up the pieces of 2020 and adapt their strategies.

Science & Technology | Social Media

Facebook’s latest ad tool fail puts another dent in its reputation | TechCrunch

Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail. This one looks like it could be costly for the tech giant to put right — not least because it’s another dent in its reputation for self reporting. (For past Facebook

Science & Technology | Social Media

How to Leverage Trending Hashtags Properly in Business

Chasing trends isn't a great strategy for most businesses, but you should still watch for social media trends. When properly leveraged, they can have a huge impact on your bottom line.

Science & Technology | Social Media

Facebook Groups to gain suite of new tools for managing discussions, surfacing public content

Facebook is introducing a suite of new features for Facebook Groups, the private social networking product now used by over 1.8 billion people every month. At the company’s digitally hosted Facebook Communities Summit today, Facebook detailed a set of upc

Science & Technology | Social Media

Instagram Guides may soon allow creators to recommended places, products and more

Instagram is working to expand its recently launched “Guides” feature which initially debuted with a specific focus on wellness content. The feature, which launched in May, has allowed select organizations and experts to share resources related to managin

Science & Technology | Social Media

Social Media for Business Growth

Social media can also help you learn from your competitors. There has to be a good reason why your competitors are performing better than you

Science & Technology | Social Media

How To Create More Engaging Facebook Ads

Facebook ads are exceedingly common, which can make it hard to create ones that actually get users’ attention.

Science & Technology | Social Media

Four Easy Yet Powerful Social Media Strategies to Grow Your Audience in 2020

Four Easy Yet Powerful Social Media Strategies to Grow Your Audience in 2020

Science & Technology | Social Media

3 Strategies to Revive And Grow Your Facebook Business Page

Business pages are still valuable, but the way to leverage them has changed.

I didn’t think I’d be posting about Facebook again-but this is an interesting, and useful, article.

Science & Technology | Social Media

Getting started with Instagram: A guide for marketers

Instagram has gone from a startup to one of the world's biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content. 

Science & Technology | Social Media

All users can now access Facebook’s tool for controlling which apps and sites can share data for ad-targeting

Facebook is making available to all users worldwide its “Off-Facebook Activity” tool, which allows users to manage and delete the data that third-party websites and apps share with Facebook. The feature was first introduced in 2018 at Facebook’s annual de

Science & Technology | Social Media

Five Social Media Marketing Mistakes You Must Avoid

Are you making any of the following mistakes?

Science & Technology | Social Media

The Three-Step Social Media Marketing Machine

Social media marketing success boils down to three simple steps.

Science & Technology | Social Media

12 social media trends to watch in 2020

As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future.

Science & Technology | Social Media

How Facebook learns what you buy at physical stores to show you ads

Facebook learns about what users are buying in order to serve them ads that reflect what they're likely to spend money on.

Business & Finance | Advertising/Marketing

Six Essential Pillars To Establishing A Social Media Strategy

Navigating the ever-changing social media landscape can be a daunting task.

Business & Finance | Marketing

The State Of Influencer Marketing: Growing

Marketers' investments in influencers continue to rise, and a push toward authenticity leads to a broader set of influencer partners.

Science & Technology | Social Media

How to Reach Your Target Audience on Social Media More Effectively | Inc.

Billions of people around the world use social media, so it's an effective way to reach your target market wherever they may be.

Science & Technology | Social Media

How a Dentist Used Social Media to Reach 7 Figures in Revenue

Her social media strategies also helped patients overcome their fears.

You would think that a dentist already makes six figures.

Science & Technology | Social Media

Influencer Marketing: A Phony Industry Based On False Premises

No, influencers are not going to rule the world. At least not the kind of influencers we’ve seen so far. Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry base

Business & Finance | Marketing

The Best Social Media Management Tools for Small Businesses | Digital Trends

Social media is a great way to spread the word about your business, connect with customers and network within your niche. There are some online tools that can help you schedule posts, keep track of engagement and much more. Here's the best social media ma

Science & Technology | Social Media

Agencies voice concerns that Instagram is killing organic reach

Scores of Instagram users and agencies recently took to the social network to voice concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an Instagram spokesperson, but it’s left a question mark

Science & Technology | Social Media

Survey: Micro-influencers offer big rewards for brand managers - PR Daily

Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audie

Business & Finance | Advertising/Marketing

Five Tips For Developing A Successful Instagram Marketing Strategy

Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.

Humor | Humor

Learn to drive traffic and sales through social media marketing for $29

This 10-course social media master class bundle dives into everything from Facebook to influencer marketing.

Science & Technology | Social Media

How to Use Visuals Effectively for Social Media Marketing

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right?……

Business & Finance | Business

How To Build A Brand Through Social Media

Social media is an incredible tool to grow a business. Designers Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick used social media to get press features, clients, and brand partnerships. Here's how they did it and their top 10 tips for

Science & Technology | Social Media

Proving the ROI of influencer marketing is challenging but it can be done

Marketers have singled out measuring ROI as one of the biggest challenges they have with influencer marketing, but there are ways it can be done.

Science & Technology | Social Media

Forget celebrity influencers - reach micro-influencers who impact your brand

Celebrity endorsements may not have the traction we think - fake followers included.Takumi thinks it has found a better way - with micro-influencers.

Science & Technology | Social Media

How to Become the Social Media Manager Every Company Dreams Of

As more brands realize the need to reach their audience online, the demand for social media managers to help grow their business through social is rapidly increasing. As social media marketing recrui…

Science & Technology | Social Media

Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It – Adweek

Business & Finance | Marketing

23 Social Media And Digital Marketing Best Practices That Are Actually MYTHS - balance

23 Social Media And Digital Marketing Best Practices That Are Actually MYTHS

Science & Technology | Social Media

The Five Step Formula To Instagram Engagement

Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instag…

Business & Finance | Marketing

When Should You Expect to See Results from a Content Marketing Strategy?

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Science & Technology | Social Media

10 essentials for your social media marketing campaigns

Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.

Science & Technology | Social Media

How Instagram's Algorithm Works And Where Your Strategy Needs to Shift

As Instagram's algorithm changes, yesterday's marketing tactics might become less effective tomorrow. Here's how the Instagram algorithm works and how you can evolve your Instagram strategy to get the most out of the platform today.

Business & Finance | Marketing

5 Social Media Marketing Lessons From Netflix – Adweek

Business & Finance | Advertising/Marketing

Best Instagram Marketing Tactics for An Early Stage Business

Instagram is helping a lot of small and big businesses in the brand building and generating sales.

Business & Finance | Business

How to use Whatsapp as a Business Tool: 3 Easy Tips

Whether you own a restaurant or a toy store, WhatsApp can be your best business buddy.

Science & Technology | Social Media

Want More Instagram Followers? Here's 12 Proven-Successful Organic Strategies

You might think of your follower count as a vanity metric, but with over half of Instagram users following brands and using the platform to conduct research prior to making purchase decisions... it's high time you got vain.

You can follow me on Instagram at @joshpnamm!

Science & Technology | Social Media

Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy

Hotels are being forced to figure out how to work with a new class of brand-peddling marketers.

The entire idea of “influencers” is becoming a joke.

Science & Technology | Social Media

Social Media Engagement is the New Social Media Marketing: How To Do It Well

As social media platforms evolve to reward so reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media engagement is so important and how you can

Business & Finance | Marketing

How To Use Instagram To Grow Your E-Commerce Business (With Zero Budget)

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Let’s take a look at ways you can use this visual-based social media platform to build your brand and grow your following without spe

Science & Technology | Social Media

Seven Steps To Make Your Business Instagram Account Successful

Use hashtags wisely and creatively.

Science & Technology | Social Media

How To Make The Most Of Social Media Marketing

How can I do social media marketing? This question was originally answered on Quora by Frits Habermann.

Science & Technology | Social Media

How Facebook Marketing is Changing (And How to Be Prepared) - The Buffer Blog

Just a couple of weeks back, Facebook announced a significant update that could signal a new path for the platform. Here's how we feel it will change the future of Facebook marketing.

Business & Finance | Business

10 most effective social media tools for PR pros | Articles | Social Media

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

Science & Technology | Social Media

How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

It's not Mark Zuckerberg's fault that you're not up to date with how social media marketing is done in 2018.

These are great tips that I can recommend myself.

Science & Technology | Social Media

12 Social Media Mistakes That Will Drive Followers Away From Your Brand

Be wary of these social media mistakes that could alienate your followers.

Science & Technology | Social Media

How to Create a Fullscreen Canvas Experience on Facebook

Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominat…

Science & Technology | Social Media

The 1-2-3-4 Strategy to Drive Leads From Instagram

Instagram can make sense as part of a lead-gen strategy. The secret is a laser focus on optimizing four key elements – Content Marketing Institute

Business & Finance | Advertising/Marketing

Your Social Media Strategy Isn't Working Because You Don't Know the Difference Between These 2 Terms | Inc.com

Getting mediocre social media results? It's probably because you're mixing up these two important definitions.

Science & Technology | Social Media

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Is nobody engaging with your social media posts on Twitter or Instagram? Here's 5 reasons why, and how to fix it to make sure you get attention on your social media.

Science & Technology | Social Media

Twitter Is Developing a Subscription Plan That Promotes Your Tweets Automatically | Fortune

Twitter is testing a subscription plan that automatically promotes tweets in order reach to more users and grow follower bases

Science & Technology | Social Media

LinkedIn Prospecting: How to Find and Connect With Future Customers : Social Media Examiner

Social Media Marketing Podcast 295. In this episode, explore how to use LinkedIn to find leads and turn them into customers with John Nemo.

Science & Technology | Social Media

How This Founder Accumulates 100M Impressions Each Month And What CMOs Can Learn From It

Getting eyes on your content is every marketer's goal. One man who gets 100M Impressions every month has some tips every marketer can benefit from.

Science & Technology | Social Media

The 7 Biggest Secrets Of Social Media Influencers

Obviously, they put in extra work and have more experience than the average Joe. But beyond that, there are a few secrets that most influencers don't make public.

Science & Technology | Social Media

Uncovering Instagram Bots With a New Kind of Detective Work

Marketers are increasingly concerned that too many of the influencers they pay to push their products are actually followed by a percentage of accounts that are fake.

Science & Technology | Social Media

Why Posting to Facebook Without Paying Is a Waste of Time | DigitalNext - AdAge

Use your marketing team's time and the dollars you're spending with your agency on promoted "thumb stopping" content, Mike Proulx argues.

Science & Technology | Social Media

Best Practices for Advertising on Instagram – Adweek

Make the most of the unique opportunity presented by the visual social network

Science & Technology | Social Media

Inside Social Media's Black Market: The Follower Factory - The New York Times

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

Science & Technology | Social Media

7 Ways to Turn Instagram Followers into Customers for Life #InstagramforBusiness

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.

Science & Technology | Social Media

Real Influence: How Adobe Uses Influencer Marketing | MarketingProfs Podcast

Here's how Adobe uses influencer marketing to dramatically increase the company's reach. Gain insights from how to attract and engage influencers, measure success, and maintain relationships.

Science & Technology | Social Media

Why You're Not Getting Customers From Social Media

New study shows how Facebook likes alone don't cut it.

Business & Finance | Social Media

Words And Phrases Brands Ought To Keep Off Their Social Media Vocab

We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...

Science & Technology | Social Media

How to Measure Your Social Media Campaigns in the Real World | Social Media Today

The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical - this post outlines five actionable metrics every social media campaign should track

Science & Technology | Social Media

5 Social-Media Opportunities Businesses Mostly Overlook

Surprisingly few companies are taking full advantage of what social media offers.

Business & Finance | Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.

Science & Technology | Social Media

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has said it plans to work with 100 companies around the

Business & Finance | Social Media

8 Ways To Promote The YOU Brand On Social Media.

If as millenials we don't count our lucky stars (Pun intended...You know, because

Science & Technology | Social Media

10 Powerful Tips to Increase Fan Engagement on Facebook

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet. So how can you harness its power and increase fan engagement on your Fa

Business & Finance | Social Media

Getting Your Business Started On Social Media.

Not having your business on social media is probably one of the not so smart a move you can make. The world currently revolves around the digital communication axis, if I should call it that. And t...

Science & Technology | Social Media

6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.

Science & Technology | Social Media

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Use this tool to determine exactly what your readers want more of.

Science & Technology | Social Media

How Brand Ambassadors Make Social... More Social

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Business & Finance | Business

Twitter Unveils Tools for Tracking Brand Conversations | Adweek

Twitter has new analytics tools it says will provide marketers with additional insight into brand conversations, audiences and trends. The Twitter Brand Hub, unveiled today, is meant to give brands a "360-degree, real-time view" of their initiat

Science & Technology | Social Media

10 Things to Do Right Now So You'll Kill It on Facebook on Monday | Inc.com

There are some basic things you can start doing now to increase your odds of engaging Facebook fans--and getting business.

Science & Technology | Social Media

Hashtag hijacking doesn't have to live and die on Twitter | ClickZ

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.

A very interesting discussion of how to get more from hashtags than the way most people usually use them. I hope it helps you!

Science & Technology | Social Media

The Dos and Don'ts of LinkedIn Marketing

A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network now has more than 380 million users from around the world. Professionals…

Science & Technology | Social Media

Mashable: Our reactions to Facebook 'Reactions'

On this week's MashTalk, we discuss Facebook Reactions, Twitter Moments and Microsoft's best presentation in years.

Science & Technology | Social Media

How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users | Adweek

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up or type out personal information—has always been a tough gig.