#SodaStream
Science & Technology | Israeli Innovation
Fizzy water maker SodaStream returns to Super Bowl with 'water on Mars' ad
Spot to air during Sunday game, featuring US scientist Bill Nye and 18-year-old US astronaut-in-training Alyssa Carson
Science & Technology | Israeli Innovation
SodaStream launches ocean plastic cleanup effort in Honduras
Israeli company, which lets customers add carbonation and flavor to tap water in reusable soda bottles, calls for an end to single-use plastic
News | News
PepsiCo says SodaStream to stay local, as buzz builds around $3.2b ‘entrance’
Israeli soda maker will remain a separate unit within PepsiCo, with Daniel Birnbaum remaining at helm and operations staying in Israel for 15 years or 'forever'
