#adagencies

Business & Finance | Advertising/Marketing

Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek

Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.

Business & Finance | Advertising/Marketing

This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts | Adweek

Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models.

Business & Finance | Advertising/Marketing

JWT CEO's Downfall Leaves Ad Industry Questioning If It's Truly Left the Mad Men Era | Adweek

Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment of reflection.

Business & Finance | Advertising/Marketing

The ad agency model - bendable or breakable? | Brand Republic

PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners.

Business & Finance | Advertising/Marketing

How Agencies Are Putting Themselves Out Of Business And What We Should Do About It - Forbes

According to Michael Farmer, what was “once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the people who do the work.” So how did this happen? How did America’s darling Mad Men go from rolling in it to barely