#advertising
News | News Items
What Were We Thinking? The Top 10 Most Dangerous Ads
A look back at 10 colossally painful advertisements.
Politics | Politics
Elon Musk Just Told Advertisers, ‘Go Fuck Yourself’ | WIRED
In a rambling interview at the ‘New York Times’ DealBook Summit, Elon Musk suggested advertisers fleeing X were blackmailing him and could kill the platform.
Miscellaneous | This is stuff I like
The Museum of Failure Celebrates Some of the World's Biggest Flops
Now on view in New York City, the traveling exhibition presents failure as a critical learning opportunity
News | current events
Benched: Major advertisers sit out Super Bowl
Budweiser and other Super Bowl regulars aren't buying ads this year, but plenty of companies on the rise during the pandemic are taking their place. NBC's Jay Gray reports.
Business & Finance | Advertising/Marketing
Tropicana ending #TakeAMimoment campaign following criticism
Tropicana has ended a campaign in which parents are encouraged to take a moment to themselves away from their children and drink a mimosa.
Advice & Self-Help | Advice & Self-Help
Social Media Attention: how to honestly attract viewers - Workplace Coach Blog
Social media marketing: real, honest, authentic & of value to your customers
Business & Finance | Business & Finance
6 ways to get new clients without paying for marketing and advertising - Business Insider
Jen Glantz became her own PR person to save money, and steadily grew her clientele through social media, personal branding, and networking.
Business & Finance | Advertising/Marketing
How Mr. Whipple Made Advertising History | Mental Floss
Dick Wilson, the star of more than 500 Charmin toilet paper commercials, became one of the most recognizable faces in the country.
Business & Finance | Advertising/Marketing
Apple’s 'privacy' changes undermine international advertising best practices | VentureBeat
Rather than fragment the ad opt-in process, we should be coming together to build an open, transparent, and privacy-centric future for digital ads.
Business & Finance | Business & Finance
LinkedIn Advertising Best Practices from 15 Marketing Experts
We reached out to business owners and marketing leaders for their top LinkedIn advertising best practices. Hoping to get your brand in front of a professional audience? Take in these pieces of expert advice.
News | News Items
Prepare for the Ultimate Gaslighting* - Forge
*Gaslighting, if you don’t know the word, is defined as manipulation into doubting your own sanity; as in, Carl made Mary think she was crazy, even though she clearly caught him cheating. He gaslit…
Business & Finance | Business
Why aren’t banner ads as effective any more?
Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of banner ads? Here are some key questions answered as we
Business & Finance | Advertising/Marketing
Bill Murray and Jeep's Super Bowl Commercial Steals the Show
Commercial plays on classic 'Groundhog Day' flick in latest ad for Fiat Chrysler Automobile's Gladiator.
Business & Finance | Advertising/Marketing
All the Trailers Released During the 2020 Super Bowl So Far
Several trailers have been released ahead of the 2020 Super Bowl, including trailers for “A Quiet Part II,” ” The SpongeBob Movie: Sponge on the Run,” “Sonic the Hedgehog,” and “Fast & Furious 9.”
Entertainment | Entertainment
Planters announces Mr. Peanut dead at 104 after heroic act
On Wednesday, in what was likely a pre-Super Bowl commercial stunt, Planters announced that their 104-year-old "spokesnut" Mr. Peanut will no longer represent the brand following the mascot's sudden passing.
Business & Finance | Marketing
Advertising As We Know It Is Dead
Recent reports indicate that brand advertising is in trouble.
Short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable brand-building advertising campaigns designed to create and reinforce brand loyalty will be a thin
Business & Finance | Advertising/Marketing
8 advertising trends experts predict will die out in 2020 | AdAge
It's a new year, a new decade and a new opportunity for some different trends to thrive.
Science & Technology | Social Media
YouTube is changing how it counts views for record-breaking music videos - The Verge
YouTube is introducing a major change to its music chart system after discovering that artists and labels were using growth hacks to inflate how many people were watching their videos, and is no longer counting "advertising views" when it comes
Business & Finance | Advertising/Marketing
Exploring America’s digital advertising trends
Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and so many problems to address, there is also substantial public discussion around regulation and
Business & Finance | Advertising/Marketing
Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day | The Drum
Mustard brand French’s has created something nobody was asking for just in time for National Mustard Day this Saturday (3 August) – Mustard Ice Cream. The limited-edition ice cream was developed with Coolhaus Ice Cream to bring together two American class
Business & Finance | Advertising/Marketing
These Vintage Diet and Food Ads From the 80s and 90s Will Actually Shock You
We rounded up the most shocking food and diet ads from the 80s, 90s, and 2000s, so you can see what food trends we’re so glad we put on ice.
Business & Finance | Advertising/Marketing
Budgeting for Advertising and PR for a Small Company | Inc.com
It's a testing and assessing game.
History | History
The best and worst ads that celebrated the Apollo 11 Moon landing
The advertisements honoring the Moon landing in 1969 were the Super Bowl ads of their day.
Business & Finance | Advertising/Marketing
7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales – Adweek
Grilling the Golden Arches has become a marketing mainstay for BK. We look back at each recent campaign.
Entertainment | Movies & Other Stuff
10 Great Movies That Flopped Because of Bad Marketing « Taste of Cinema
Editing is perhaps the most important part of filmmaking – it’s what sets the medium apart from theater or photography. Movie trailers are an attempt to
Miscellaneous | Interesting Links
The Most Measured Person in Tech Is Running the Most Chaotic Place on the Internet
YouTube’s C.E.O. spends her days contemplating condoms and bestiality, talking advertisers off the ledge and managing a property the size of Netflix.
Business & Finance | Advertising/Marketing
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry
Ogilvy is known for creating innovative and iconic media campaigns, for some of the world’s leading brands. Staying on top of the rapidly evolving ad industry takes constant effort.
Business & Finance | Advertising/Marketing
Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace
Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t
Business & Finance | Advertising/Marketing
A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek
Wieden Kennedy introduces Orange Vanilla Coke, the brand’s first new flavor in 12 years.
Business & Finance | Advertising/Marketing
Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships – Adweek
Here are six things you can do as the client to take responsibility for the brand-agency partnership.
Business & Finance | Advertising/Marketing
Super Bowl ads: what you need to know leading up to the big game
Advertising and sport's biggest event of the year, the Super Bowl, is coming up (3 February) with a new batch of creative output from familiar and challenger brands. While most companies are still keeping their ads under wraps, we know a growing group of
Business & Finance | Business
Why Gillette's New Ad Campaign Is Toxic
While it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's "Best a Man Can Get" campaign and explains what has gone wrong
Business & Finance | Advertising/Marketing
18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game – Adweek
Agency veterans share the spots that stuck with them and shaped marketing for the better.
Food & Drink | Food & Drink
What 12 Fast Food Advertisements Look Like Compared to the Real Thing
Reality isn't always pretty.
Business & Finance | Advertising/Marketing
8 Old School Marketing Tactics That Work for Social Media
Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue […]
News | News
Dewar's Plans For A Blended Scotch Resurgence With 'Live True' Campaign
One whisky company, however, is convinced that blended scotch whisky is on the verge of a resurgence. Global brand Dewar’s is preparing to back that conviction with 'Live True', a multi-country, global media campaign designed to double its U.S. sales of
Business & Finance | Advertising/Marketing
These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor – Adweek
What's old is new again for Levi's, Birkenstocks, Best Buy and more
Science & Technology | Social Media
Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive – Adweek
The social network developed its requirements with news organizations, academics and industry groups.
Business & Finance | Business
Why the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to Luxury Brands – Adweek
Parent company L Brands said it wanted to focus more on the other stores in its portfolio.
Health & Fitness | Health
Why You Should Be Wary of Prescription Drug Ads on TV | Mental Floss
Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.
Business & Finance | Advertising/Marketing
The state of advertising on Instagram Stories in five charts - Digiday
Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.
Business & Finance | Advertising/Marketing
Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek
Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything that you need to know in advertising today.
Business & Finance | Advertising/Marketing
Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy’s
The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer
Business & Finance | Marketing
Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.
These six tips will help you write professional copy, even if you're a complete novice.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything that you need to know in advertising today.
Entertainment | Entertainment
Check Out Adweek’s Instant Reviews of Every Ad in Super Bowl LII
See all the spots again, plus our thumbs up or thumbs down.
Business & Finance | Business
Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card? – Adweek
There’s money in missing the past—even if the past really wasn’t so good.
Business & Finance | Advertising/Marketing
Here are some of the best Super Bowl commercials you'll see this weekend
Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship…
Business & Finance | Advertising/Marketing
The Best Leaked Super Bowl 2018 Ads
Cardi B subs for Alexa, Keanu Reeves stands atop a moving motorcycle, Tiffany Haddish touts Groupon and more spots released before Super Bowl 52
Business & Finance | Advertising/Marketing
8 Old-School Branding Techniques That Will Still Work for You Today
The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
Science & Technology | Social Media
Best Practices for Advertising on Instagram – Adweek
Make the most of the unique opportunity presented by the visual social network
Entertainment | Movies & Other Stuff
39 Movies, TV Shows, Albums, And Podcasts You Might Have Missed In 201
Take a break from reading Best of the Year lists to discover some of the stuff that fell between the cracks.
Business & Finance | Advertising/Marketing
Audi, Boeing, Glasgow School of Art, Jeff Koons and more: top creatives share their favourite work from 2017 | The Drum
If you follow The Drum on Instagram you may have noticed our feed has looked a little different the past 12 days...
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything that you need to know in advertising today.
Business & Finance | Advertising/Marketing
The advertising industry has been living a lie
COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.
Architecture & Interior Design | Mid-Century!
17 vintage back to school ads you would never see today
Back in the day, you couldn't go to campus without bowties, bell-bottoms, sugar and jazz.
Entertainment | Entertainment
12 vintage soft drink mascots you probably forgot about
Do you remember Rooty, Oaf and Perky?
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Everything you need to know in advertising today.
Business & Finance | Business
At Cannes, advertisers are still hunting for an alternative to Google and Facebook - Recode
Plus new attendees, two ways to look at live video and a Snapchat-branded Ferris wheel.
Business & Finance | Advertising/Marketing
How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss
Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.
Business & Finance | Advertising/Marketing
Here Are the 9 Most Intriguing Digital Marketing Stats From This Week – Adweek
Spotify is booming, the Snapchatters are homebodies and brand-safety concerns persist.
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Hello. Here's what you need to know in advertising today
Business & Finance | Advertising/Marketing
What you need to know in advertising today
Hello. Here's what's happening in the ad business today.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.
Business & Finance | Advertising/Marketing
The world's biggest ad company plans to spend $200 million on Snapchat this year
The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017.
Business & Finance | Advertising/Marketing
Here's How Long It Took for Another Brand to Capitalize on Pepsi's Mistake
Heineken did it much better.
Business & Finance | Advertising/Marketing
How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com
Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.
Business & Finance | Advertising/Marketing
Turns Out, A Lot Of People Liked That Kendall Jenner Pepsi Ad | The Huffington Post
Among Hispanic respondents alone, 75 percent felt better about Pepsi.
Business & Finance | Advertising/Marketing
THESE OLD MCDONALD'S COMMERCIALS ARE WEIRD AS HELL - Thrillist
The Season 3 premiere of Adult Swim's "Rick and Morty" referenced an old McDonald's ad for Szechuan Sauce, promoted in conjunction with Disney's "Mulan." We fell down a rabbit hole.
Business & Finance | Advertising/Marketing
How on Earth Does an Ad Like Pepsi's Get Approved?
The backlash-provoking spot likely came out of a months-long, multimillion-dollar process that offered producers plenty of opportunities to spike it.
Business & Finance | Business
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them – Adweek
Joint effort between David Miami and Sterling Cooper Draper Pryce
Business & Finance | Business
How Did the Super Bowl's "I'm Going to Disney World" Slogan Originate?
How a throwaway comment turned into a long-lasting Super Bowl tradition.
Miscellaneous | Social Media
How to Destroy the Business Model of Breitbart and Fake News
Many companies don’t know that their ads are appearing next to abhorrent content. Tell them.
Business & Finance | Business
Flipboard Will Soon Begin Selling Programmatic Mobile Ads
Flipboard is turning a new page and will begin selling programmatic display and native ads. The mobile app known for offering users a sampling of stories from around the web will offer ads through a private marketplace enabled by Rubicon Project beginning
Business & Finance | Marketing
The 10 Best Workplaces in Advertising and Marketing
According to employee surveys conducted by Great Place to Work.
Science & Technology | Social Media
The big flip: How Snapchat reoriented video advertising
Embracing vertical video poses technical challenges for brands wanting to repurpose their video content, as well as requires a different artistic eye.
Business & Finance | Abundance
What I Learned From 10 Years of Doing PR for Apple
Five communications lessons from the biggest corporate turnaround.
Business & Finance | Business
Marketing Technology is Changing the World. And Marketers Are Getting Left Behind.
In an early episode of Mad Men, Don Draper spars with a researcher about the value of the customer insights she’d collected. Don argued that creatives need to show the future, not the past, and that data couldn’t show a brand where to go.
Marketing has evolved a lot over the last 50 years. Now, data commonly informs copy, and marketers often test and improve creative concepts before launching broadly.
News | Interesting Links
The agency game: Six tips for choosing an agency
Answer the following six questions and you’ll have a great chance of choosing an agency that will be your company's perfect creative collaboration partner.
Science & Technology | Social Media
Facebook's new advertising play: Selling ads for non-users - LA Times
To advertisers, Facebook Inc. 's biggest treasure trove is what it knows about you.
Cars & Motorcycles | Cars
Guy makes a slick commercial to sell his used Nissan Altima
Canadian filmmaker Rob Comeau made a slick, professional car commercial to sell his used car, after trying to sell it on Craigslist and Kijiji for a year.
Entertainment | ENTERTAINMENT
Soon you'll be able to watch all the Super Bowl ads in one place
Get your game face ready, because it's already Super Bowl ad season.
Business & Finance | Marketing
Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015
New placements and tools helped drive clicks and performance, the company says.
Miscellaneous | Interesting Links
10 Dangerous Toys from Decades Past (and the Commercials That Sold Them) | Mental Floss
Baby Boomers are a hardy bunch. They rode in cars that weren’t equipped with special toddler seats, walked to and from school without being electronically tethered to their parents, ate lunches filled with allergens and preservatives, played with toys that would be quickly pulled from shelves today, and still persevered to become the largest living generation of the U.S. population.
Miscellaneous | Interesting Links
The 5 Worst Marketing Fails of 2015
From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Entertainment | Branding/Advertising
After Years Away, Some People Struggle in Their Return to Agency Jobs | Adweek
Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune.
Business & Finance | Business
The $21.8-Billion Reason Ultra-Personal Online Ads Are Coming
Globally, $21.8 billion worth of ads wont make it to eyeballs this year because of ad blocking. A possible savior: hypertargeted ads.
Business & Finance | Marketing
Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it
Ask anyone if they've intentionally clicked on an ad on the internet, and the answer you'll get is probably "no."
Miscellaneous | Interesting Links
11 More Hidden Messages in Company Logos | Mental Floss
As we've mentioned before, some logos like to sneak in some hidden symbols and meanings. Some might have been staring at you right in the face without you noticing.
Science & Technology | Social Media
This Site Is Running Facebook Ads About Creepy Facebook Ads | TIME
Ello is running Facebook ads that target you based on your browsing history and other metrics that Facebook tracks.
History | History
The original Mad Men were just as dapper, but not as drunk
The real Mad Men of the '50s dressed just as dapper, and drank just as much as the show suggested. But no more than everyone else...
Entertainment | Mad Men
Did Don Draper Create The ‘Buy The World A Coke’ Commercial?
The "Mad Men" timeline kind of works out for Don Draper to have created the famous "Hilltop" commercial for Coca-Cola.
Entertainment | Mad Men
Famous ads created by women of the 'Mad Men' era - Business Insider
While men certainly made up most of the advertisers on Madison Avenue in the 1960s, some of the most famous campaigns from the "Mad Men" era of advertising were actually created by female copywriters.
Entertainment | Mad Men
Real ad men's predictions for the Mad Men finale - AdNews
After seven seasons Mad Men is coming to an end. We've seen the Sterling Cooper Draper gang go through pitches, wins, losses, scandals, takeovers and the arrival of the “supercomputer”. But what do re...
Entertainment | Television/Film/Books
5 Things In Mad Men That Became Important - Business Insider
The advertising industry was never the same. Some people don't realize the show depicts landmark developments in the advertising industry with equal precision. We spoke with real-life 1960s "Mad Man" Mel Abert, former art director at renowned ad agency Chiat/Day. Abert let us in on the developments in the show that ended up being huge for the industry.
Entertainment | Mad Men
The Stories Behind 5 Unforgettable Ad Campaigns on Mad Men
Josh Weltman's name may not ring any bells, but chances are you've seen his work. As Mad Men showrunner and creator Matthew Weiner's righthand ad man, Weltman was tasked with helping the show's writers develop the ads and plot lines that enrich the AMC drama...
Entertainment | ENTERTAINMENT
George Lois, real-life Don Draper: Vice profiles the legendary 60s ad man and art director (VIDEO).
Forget D.B. Cooper—for a real-life equivalent of Mad Men’s Don Draper, you’d be hard-pressed to find someone more fitting than legendary art director George Lois. In the ’60s, Lois oversaw dozens of landmark ad campaigns and magazine covers, and t
Travel | Travel
7 Hotels That Don't Look A Thing Like Their Ads
Throughout our hours and hours of travel and hotel investigating at Oyster.com, we've come across quite a few photo fakeouts: Situations where the hotel website showed the property as one way, and we found it to be a totally different way when we a...
Science & Technology | Social Media
Pinterest bans affiliate links, moves towards 'buy' button | Articles | Home
The visual social media platform—along with Facebook and Twitter—are introducing changes that will affect brands and how they engage online.
Miscellaneous | Mid Century
Grab A Glass Because It's The Best Whiskey Ads Of The 1960s!
James Bond + Jim Beam = Winner! Forget everything you knew about the 1960s. Forget Mad Men, forget Apollo 11, forget The Beatles, forget JFK, forget Cuba, don't forget Vietnam...but forget about the rest. In the '60s, all you had to care about was a nice bottle of bourbon and the quickest method of getting it into your mouth.
History | Chicago History
See Chicago's Past Through These Classic Magazine Ads From 1959
What can a magazine ad tell you about Chicago in 1959? Let's take a ride on the Chicagoist Wayback Machine to a time when phone numbers were as long as hashtags.
History | Chicago History
Ghost signs in Chicago: advertisements from the past
Chicago photographer Debbie Mercer captures faded ghost signs hiding in plain sight on Chicago buildings.
Business & Finance | Careers & The Workplace
75% Of Ikea’s Catalog Is Computer Generated Imagery!!!
You could have fooled us. Wait, actually, you did. The best special effects are often the ones you never notice--which may make Ikea the most skillful special effects studio in the world. The Swedish furniture company has been aggressively ramping up its use of computer generated imagery in their catalogs. Ikea's first CG photo was a Bertil pinewood chair in 2006. By 2012, the Wall Street Journal reported that 25% of their products were CG. Today, that figure has ballooned to 75%.
Science & Technology | Social Media
How Kevin Systrom Controls Every Ad on Instagram
ASPEN — Photo-sharing network Instagram still hasn't fully rolled out its strategy for selling ads on the service. But CEO and cofounder Kevin Systrom has revealed that he has an unusual and unprecedented amount of control over photo ads before they go up on the service.
Entertainment | Mad Men
About Last Night’s ‘Mad Men’: Here’s A Real Burger Chef Commercial From 1970
Here's what a real Burger Chef commercial looked like circa 1970. Someone is eating fries while riding a horse. It's weird.
