#branding
Business & Finance | Business & Finance
How to Grow Your Brand's Digital Presence in Just 6 Months
Here's how to embrace the journey from obscurity to prominence — and watch your brand soar in just six months.
Business & Finance | Business
LinkedIn Begins Offering Video. Here Are the Top 2 Reasons Marketers Are Excited
LinkedIn's new video feature gives marketers a new way to tell their brand's story.
Business & Finance | Business
How Brands Can Develop a Winning Social Media Marketing Strategy in 2021
2021 will be for agile brands that can pick up the pieces of 2020 and adapt their strategies.
Business & Finance | Business
How to Create a Brand From Scratch
A brand is an established identity for a business or organization, used to distinguish that company from other competitors. But more than that, your brand is the vehicle that carries your company’s reputation, and often the core of your marketing and adve
Business & Finance | Advertising/Marketing
What You Need to Know About Rebranding in the Era of Covid-19 | Inc.
With the pandemic reshaping the world, here's a few tips on how to reshape your brand.
Business & Finance | Business
Why aren’t banner ads as effective any more?
Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of banner ads? Here are some key questions answered as we
Business & Finance | Business
3 Simple Ways to Use Communication to Enhance Your Brand's Customer Experience | Inc.com
When done right, the way you communicate can even become a beloved part of your customer experience in your startup or growing business.
Business & Finance | Marketing
How to Engage Hundreds of Micro-Influencers to Scale Your Brand
To get your product and company maximum exposure, consider utilizing micro-influencer marketing to generate content and make more sales.
Business & Finance | Women Entrepreneurs
Beyond The Brand: How These Two Women Help Small Food Businesses Stand Out
They play a vital role in helping small businesses bring their ideas to market.
Business & Finance | Business & Finance
Five Steps To Brand Yourself In 2020
Personal branding helps you build authenticity, trust, credibility, and connections.
Business & Finance | Marketing
4 Content Marketing Resolutions to Boost Brand Awareness in 2020 | Inc.
Marketers in 2020 must produce consistent, high-quality content to build their brand. Adopt these four resolutions to boost brand awareness in 2020.
Business & Finance | Marketing
How To Leverage LinkedIn To Build Your Personal Brand
If you are not on LinkedIn, you're minimizing your chances of becoming a brand and being discovered.
Business & Finance | Advertising/Marketing
'We realized we could pull it off': 2 years in, Bayer is on track to take all digital media buying in-house by 2020 - Digiday
Bayer didn’t bring programmatic buying in-house on a whim.
Business & Finance | Advertising/Marketing
Marketing Is More Than Just Advertisements. Here's 3 Ways to Create a Successful Marketing Strategy
Marketing for e-commerce and business is more than advertisements and ad campaigns. Here are three foundational inputs that are required to make a marketing strategy that succeeds.
Business & Finance | Marketing
How to Use Podcasting to Help Your Brand
The ubiquitous multimedia platform can broaden your reach grow your bottom line.
Business & Finance | Advertising/Marketing
Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day | The Drum
Mustard brand French’s has created something nobody was asking for just in time for National Mustard Day this Saturday (3 August) – Mustard Ice Cream. The limited-edition ice cream was developed with Coolhaus Ice Cream to bring together two American class
Business & Finance | Advertising/Marketing
Inside the new visual identity being served up at McDonald's | AdAge
The fast-food giant's redesign is rooted in feel-good marketing.
Entertainment | Movies & Other Stuff
Eggo waffles take a trip back to the 80s for Stranger Things season three | The Drum
Eggo frozen waffles, the preferred treat of Stranger Things’ Eleven character, are channeling the 80s with retro ads in the lead up to season three of the Netflix series.
Business & Finance | Business
Pizza Hut is bringing back its classic red roof logo
It's 1967 all over again for the pizza chain.
Business & Finance | Advertising/Marketing
7 Steps to a Cohesive Brand Content Strategy | Inc
Are you making the biggest mistake most marketers make? Here's how to avoid it.
Business & Finance | Startups
While Every Startup Doesn't Need a Business Plan, Every Startup Does Need This | Inc.
You have an idea for a startup. But do you need a comprehensive strategy and plan?
Science & Technology | Tech
How the Apple store lost its 'wow' factor | AdAge
Current and former employees say brand building became more important than serving shoppers
Business & Finance | Advertising/Marketing
Brand Positioning: Six Elements Great Companies Use To Differentiate
In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.
Business & Finance | Advertising/Marketing
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019
Instagram marketing can help you scale your brand quickly, and these tools can help you do that.
Business & Finance | Advertising/Marketing
Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?
Weirdly every entrepreneur wants to be like Jobs but they don't bother to master the basics.
Business & Finance | Marketing
The Hands-Off Method of Online Marketing That's Both Fast and Easy
You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.
Science & Technology | Social Media
3 Key Impacts of Facebook's Latest Changes on Brands
This is what Zuckerberg's latest announcement means for your business
Business & Finance | Business & Finance
How Much Does a Trademark Cost?
The costs of filing a trademark application, including how to save by filing electronically.
Business & Finance | Advertising/Marketing
Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace
Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t
Business & Finance | Advertising/Marketing
Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships – Adweek
Here are six things you can do as the client to take responsibility for the brand-agency partnership.
Business & Finance | Marketing
How To Use Marketing Automation Tools To Build Your Personal Brand
Automation tools can save you time and resources and help you create a strong voice online.
Business & Finance | Business
How To Build A Brand Through Social Media
Social media is an incredible tool to grow a business. Designers Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick used social media to get press features, clients, and brand partnerships. Here's how they did it and their top 10 tips for
Business & Finance | Advertising/Marketing
These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor – Adweek
What's old is new again for Levi's, Birkenstocks, Best Buy and more
Business & Finance | Marketing
How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
Find out everything you need to do to get sponsored on Instagram, even if you currently have zero followers.
Business & Finance | Marketing
5 Branding Tips If You're an Entrepreneur on a Budget
Ever hear of a brand style guide? That's the very first thing you'll need.
Business & Finance | Business
Why It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design & Copy
People browsing sites are less likely to stop if they aren’t pulled in from the get-go.
Business & Finance | Advertising/Marketing
Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy’s
The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer
Science & Technology | Social Media
12 Social Media Mistakes That Will Drive Followers Away From Your Brand
Be wary of these social media mistakes that could alienate your followers.
Science & Technology | Social Media
Growth Hacking Tips to Increase Your Brand Awareness Via Social Media
To reach out to more customers and increase ones awareness on social media is possible with the growth hacks tricks.
Business & Finance | Business
Why Your Brand Plan Is More Important Than Your Business Plan
If people don't know who you are and what you represent, they won't do business with you.
Business & Finance | Advertising/Marketing
8 Old-School Branding Techniques That Will Still Work for You Today
The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
Science & Technology | Social Media
How To Build A Thriving Brand Presence On Instagram
There are millions of brands trying to get noticed on Instagram, here's how to stand out in the sea of sameness.
Business & Finance | Business
How to Tell Your Digital Brand Story
Your brand has a story, and you need to tell it! Here’s how to tell a digital brand story that will connect with your audience and cut through the noise.
Business & Finance | Marketing
Why Influencer Marketing Has Become a Powerful Weapon for Brands
Find out some of the best ways influencers can help promote your brand.
Business & Finance | Marketing
5 Unexpected Lessons in Influencer Marketing That I’ve Learned As A Food Industry CEO | Inc.com
Marketers and agencies swear that it works. Here's what I saw.
Business & Finance | Advertising/Marketing
How To Avoid Ruining Your Brand With Branded Content
Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.
Business & Finance | Business
So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling - WSJ
The packaged-food industry is being hammered on both ends of the consumer spectrum, losing out to fresher items with fewer processed ingredients as well as inexpensive store labels. As brands such as Hamburger Helper and Chef Boyardee suffer, companies ar
Science & Technology | Social Media
10 Unforgivable Facebook Marketing Mistakes From Brands
Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.
Business & Finance | Advertising/Marketing
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
Cars & Motorcycles | Cars
What Your Car Says About Your Personal Brand | Inc.com
Showing up for a meeting with potential clients in your old college clunker will make them skeptical before the meeting even starts.
Business & Finance | Business
5 Keys To Building A Strong Social Media Audience | Inc.com
Fitness entrepreneur Amanda Bucci helps explain how it really works.
Business & Finance | Marketing
Use Your Personal Brand to Strengthen Your Leadership Identity
Use what you stand for as a person to become a stronger leader for your small business employees.
Science & Technology | Social Media
Screw "Personal Branding": My Top Three Social Media Resolutions For 2017
One writer says the received wisdom on how professionals should act on social media is failing to make the world a better place.
Business & Finance | Business
Trends Brand Marketers Need to Heed - Brand Keys
Marketers cannot use mid-20th century survey tools to measure 21st century consumer values and behaviors because traditional techniques are likely to measure what consumers say, rather than what they think
Business & Finance | Advertising/Marketing
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Science & Technology | Social Media
Social media advertising and brand posts: four lessons to live by
Social media users are turning their back on brands, with some saying that they 'actively ignore' brand posts or ads. Turn heads with these top tips
Business & Finance | Advertising/Marketing
Why Your Brand Needs A Real Style Guide - Forbes
Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate
Business & Finance | Marketing
5 Steps Brands Need to Take When Working with Micro-Influencers - Forbes
Credit: pexels.com If you scroll through Twitter or Instagram, you can see a lot of Influencers with huge social media following. These people are a gold mine for those whose target audience is, well basically, everyone. But what if your product fits in v
Business & Finance | Advertising/Marketing
The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) | Adweek
When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w
Business & Finance | Advertising/Marketing
Branding in the Age of Social Media | Markethive EcoSystem
In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.
Business & Finance | Advertising/Marketing
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.
Business & Finance | Business
4 Misconceptions About Personal Branding You Need To Abandon Right Now
If you're in any corner of technology or marketing, you need to widen your web presence beyond LinkedIn.
Business & Finance | Advertising/Marketing
The Future Of Branding Is Debranding | Co.Design | business + design
Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.
Business & Finance | Advertising/Marketing
10 Lies About PR That Brands Need To Know - Forbes
PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices
Business & Finance | Advertising/Marketing
Why designers should be taking a digital-first approach to branding | Creative Bloq
It's time agencies woke up to the power of digital branding. Digital channels shouldn't be treated like a second-class citizen when it comes to building a brand identity.
Business & Finance | Advertising/Marketing
5 Benefits Of Visual Branding That Every Brand Should Know
Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to disc…
Business & Finance | Advertising/Marketing
This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match
() Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than tha
Miscellaneous | Interesting & Helpful Information
How to Create a Blogging Masterpiece That Your Audience Will Share
Have you ever wondered what makes some blog posts go viral?
Business & Finance | Advertising/Marketing
Get Ready for Branded Content on SNL: And also fewer traditional commercials.
Commercials for fake products like the Bass-O-Matic won't be the only ads to air during Saturday Night Live starting next season.
Business & Finance | Marketing
How Going Viral Boosts Your Brand--and the Strategy for Making It Happen | Inc.com
Nobody can guarantee viral content. But you can always learn from others' success.
Miscellaneous | Interesting & Helpful Information
A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living
The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
Business & Finance | Marketing
Meet the New Digital Agency That Already Has 2,000 Big Names on Board | Adweek
Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.
Business & Finance | Advertising/Marketing
The 10 things in advertising you need to know today
From Yahoo's change of rules for board membership, to Hillary Clinton's first campaign ad that targets Trump.
Business & Finance | Marketing
10 Killer Email Marketing Trends to Watch in 2016
Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to achieve them. Whether it is a new business opened…
Business & Finance | Advertising/Marketing
5 Ways to Leverage Local Marketing to Build Your Brand - Forbes
If you’re like most small business owners, the thought of carving out time for marketing, especially when you don’t have much of a budget to work with, can be overwhelming. But there’s good news. Local marketing is marketing small businesses can do
Business & Finance | Social Media
Words And Phrases Brands Ought To Keep Off Their Social Media Vocab
We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...
Business & Finance | Business
The Most Trusted Brands Among American Shoppers - Fortune
BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.
Business & Finance | Marketing
5 Cost Effective Ways to Advertise Your Small Business Like a Super Bowl Brand
While small business owners can't afford the millions necessary for a Super Bowl ad, there are numerous ways you can cost-effectively grow your brand's awareness in the community.
Business & Finance | Marketing
4 Content Marketing Tips to Help Your Personal Brand
Content marketing—in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand—can be one of the most successful digital marketing methods for your pers…
Business & Finance | Marketing
What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens
As the 1.6-billion-dollar box office epic Star Wars: The Force Awakens begins to fade from the public eye, so also have the Star Wars-themed brands lining the shelves. I find myself at a loss in ...
Business & Finance | Business
The 20 most valuable brands ever acquired
They span the tobacco, food processing, and healthcare, and automobile industries.
Business & Finance | Advertising/Marketing
The Five Deadliest Personal Branding Sins - Forbes
Personal branding can be tricky. Liz Ryan explains how to brand yourself like a human being and avoid these five personal branding sins.
Business & Finance | Marketing
10 Rules Of Brand Development | Branding Strategy Insider
At this point in time there are ten rules to brand development that every brand builder should reference.
Business & Finance | Advertising/Marketing
The History of America’s Favorite Thanksgiving Brands - Fortune
Turkey hotlines, marshmallow sales, and other tales of the (Thanksgiving) tape. There’s no question that Americans’ eating habits are changing. But when it comes to Thanksgiving, consumers are still rooted in tradition.
Business & Finance | Social Media
8 Ways To Promote The YOU Brand On Social Media.
If as millenials we don't count our lucky stars (Pun intended...You know, because
Business & Finance | Public Relations
The A, B, Cs Of Getting Your Business To The Press, On A Budget.
When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thi...
Science & Technology | Social Media
How Brand Ambassadors Make Social... More Social
People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.
Business & Finance | Advertising/Marketing
The glamour of advertising has gone — and that's a good thing
Advertising events seem more disconnected from the rest of the world. They’re lavish, but outside their little bubble, no one pays much attention to them.
Business & Finance | Advertising/Marketing
50 Brilliant Billboard Ads That Will Stop You In Your Tracks (And What You Can Learn From Them) – Design School
With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.
Science & Technology | Social Media
Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]
Brands are betting big on social media marketing in 2015. The recent study highlights how marketers are leveraging on Facebook, Twitter etc
Science & Technology | Social Media
Take a look at the brand new Facebook logo changed for the first time since 2005
Take a look at the brand new Facebook logo! Well, it’s generally new. The blue color and letters “k” and “f” is absolutely the same. In fact the new thing about this logo is the nagging sense of something being not quite right when you look at it.
Business & Finance | Marketing
How to Promote with Brand Ambassadors Using Visual Content Marketing
Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing
Business & Finance | Advertising/Marketing
New IAB Report Spotlights Media Consumption Becoming Liquid Across Platforms | Adweek
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.
Business & Finance | Marketing
How to Build a Brand with Gravity | Convince and Convert: Social Media Strategy and Content Marketing Strategy
Before e-commerce, brands used to need literal mass to have gravity in their market. Now, small businesses can build serious gravity, too.
Business & Finance | Marketing
What is Brand Storytelling?
If you've ever wondered "what is brand storytelling," it's a mix of content marketing, brand journalism, and article writing. Here's an explanation.
Science & Technology | Social Media
Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15
What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world.
Business & Finance | Business
Logic Is the Enemy of a Successful Brand Name | Al Ries - Advertising Age
There's a method to the madness of a seemingly meaningless moniker. NutsOnline.com, according to a recent post in The New York Times, spent hundreds of thousands of dollars to buy a new name, Nuts.com...
Style & Fashion | Style
How Levi's 501s Maintain Their Iconic Status: The Daily Details
ou own a pair of Levi's. So do I. So do all your friends. That's fine. But here's the thing. Your parents probably own a pair of Levi's jeans—or at least have in their lifetime. And your grandparents? Yeah, they did, too. The thing about the American denim brand isn't that it's so well-known and well-loved today, it's that we're merely the latest generation to be exposed to the brand, to embrace it.
Business & Finance | Business
How to rebrand without sinking the ship
Does your company need a fresh look and name? Check out these helpful tips to rebrand your company with ease.
Science & Technology | Social Media
Where your brand is going wrong with social media | Media Network | The Guardian
Incentivise your followers, go easy on the business-speak and spend time interacting, chatting and laughing with your fans, advises Rosie Spaughton
Business & Finance | Business
3 simple tips for winning the hearts of an online community
A passionate community is a powerful audience and ally for any brand.
Science & Technology | Social Media
How to Be Creative AND Brand Compliant in Social Marketing
Maintaining a consistent brand identity with social media marketing is vital for long-term business growth. Learn to flex your creative social muscle within
Business & Finance | Business
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Business & Finance | Business
Top Brand Marketers Share What They're Gearing Up for in 2015
Marketing Strategy - Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.
Business & Finance | Business
5 Questions to Help You Build a Strong Personal Brand | Inc.com
There's no separating you from your business, and you have to brand yourself accordingly.
Business & Finance | Business
The Power of an Unconventional Brand Name
Lolly Wolly Doodle founder Brandi Temple explains why you shouldn't think twice about choosing an eccentric company name.
Business & Finance | Advertising/Marketing
12 Ways Corporations Are Secretly Manipulating Your Emotions
You might not realize it, but all sorts of companies have developed all sorts of tactics meant to encourage you to take out that credit card. What do they know that we don't? The corporate powers that be have long recognized that human beings are ...
Business & Finance | Business & Finance
10 Brands That Will Disappear In 2015
Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear before the end of the next year. This year’s list reflects the fact that mergers and acquisitions are at unprecedented levels. While some of the companies on ...
