#influencemarketing
Business & Finance | Marketing
Think big, go small: why influencer marketing isn’t about reach
Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.
Business & Finance | Business
Influencer Marketing Tips From a College Student With a 250 Million Follower Reach
Engaged followers mean more than countless silent fans.
Science & Technology | Social Media
Instagram Influence Marketing: What Two College Student Projects Taught Us - Forbes
The even savvier students have questions, such as: How does Instagram influence start and what is the social cost of allowing brands into an otherwise organic feed?