#influencermarketing
Business & Finance | Marketing
Travel Influencer Sued for Telling "Increasingly Bold Lies" to Build Her Brand
A consumer watchdog sues a social media influencer for, among other things, lying about her travel achievements. | Frommer's
Science & Technology | Social Media
The Best Sites to Buy Real Facebook Likes and Followers
Want to grow your influence on Facebook? This article shares a list of the best sites to buy real Facebook followers and likes.
Business & Finance | Business & Finance
How to Build a Successful Influence Marketing Campaign
A six-step recipe is all you need to plow ahead.
Science & Technology | Social Media
This Restaurant Owner Went Viral for His Response to An Influencer Who Wanted to Eat for Free
The bloggers wanted to enjoy the best dishes of the place, but they received an accurate rejection that was applauded by thousands of Internet users.
Science & Technology | Social Media
Instagram Will (Finally) Pay Influencers | WIRED
The company is rolling out new ways for its creators to make money—and they might sound familiar.
Science & Technology | Social Media
Instagram Star Erika Santos On How Social Media Influencers Must Change To Thrive In A Post-Pandemic World
Fashion and travel blogger Erika Santos reflects on the ever-changing social media landscape and her future role as an influencer in a post-pandemic world.
Business & Finance | Marketing
Influencer Marketing is Exploding on LinkedIn. Here's How it Can Drive Dollars for Your Brand | Inc.
Actually...don't do for the gram. If you're selling to other businesses on social, better turn your attention (and resources) to this plaform instead.
Business & Finance | Marketing
The State Of Influencer Marketing: Growing
Marketers' investments in influencers continue to rise, and a push toward authenticity leads to a broader set of influencer partners.
Science & Technology | Social Media
How Is Influencer Marketing Changing?
How is influencer marketing changing? This question was originally answered on Quora by Steve Oriola.
Science & Technology | Social Media
Influencer Marketing: A Phony Industry Based On False Premises
No, influencers are not going to rule the world. At least not the kind of influencers we’ve seen so far. Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry base
Business & Finance | Business
How startups can make influencer marketing work on a budget | TechCrunch
Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...
Business & Finance | Advertising/Marketing
Taking A Stand On Authenticity In Influencer Marketing
In an age where digital avatars are the new social influencers and an egg is the most "liked" picture on Instagram, does authenticity even exist anymore?
Science & Technology | Social Media
10 Improvements Influencer Marketing Has To Make In 2019
If influencer marketing wants to move from a line item in the "experimental" budget to a line item in the media budget, the industry will need to continue to mature in 2019.
Science & Technology | Technology
What’s next for 2019? Influencer marketing trends | ZDNet
Will professional influencers become all the rage in 2019 – or will they disappear as the next new influential technology arrives?
Business & Finance | Marketing
Influencer Marketing: How To Make Human Connections Work For Your Brand
Emotions have always played a role in consumers’ purchase decisions, and today’s digital influencers are the ideal launchpad for brands looking to form authentic bonds with audiences.
Business & Finance | Marketing
Little-Known Best Practices For Launching A Successful Influencer Marketing Campaign
Influencer-driven word-of-mouth marketing is entering a Golden Age -- the result of an explosive rise in social media usage. And marketers need to take advantage.
Science & Technology | Social Media
The 7 Biggest Secrets Of Social Media Influencers
Obviously, they put in extra work and have more experience than the average Joe. But beyond that, there are a few secrets that most influencers don't make public.
Business & Finance | Advertising/Marketing
The Five Top Trends That Will Shape Influencer Marketing in 2018
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
Business & Finance | Marketing
Why Influencer Marketing Has Become a Powerful Weapon for Brands
Find out some of the best ways influencers can help promote your brand.
Business & Finance | Marketing
5 Unexpected Lessons in Influencer Marketing That I’ve Learned As A Food Industry CEO | Inc.com
Marketers and agencies swear that it works. Here's what I saw.
Science & Technology | Social Media
Influencer Marketing: A Key Building Block Of A Successful Content Marketing Engine
By activating influencers as part of a media buy, marketers can reach consumers through trusted voices and help drive business value.
Business & Finance | Advertising/Marketing
8 New Stats About Whether Influencer Marketing Campaigns Actually Work | Adweek
Whether influencer marketing works can be controversial among brand practitioners.
Science & Technology | Social Media
25 tips for becoming an online influencer
Influencer marketing has become a powerful strategy for brands who want to reach their audience in a non-pushy, non-promotional way. Instead of pushing their own message, they can leverage online influencers to get their message out in a more palatable way.
Business & Finance | Marketing
The right (and wrong) way to get influencers involved in your marketing plan | GamesBeat | Games | by Mike Minotti
Influencers, be they esports players or YouTube personalities, are attracting huge groups of fans. That makes them a tantalizing target for marketers looking to engage their young audiences.
Business & Finance | Advertising/Marketing
What is Influencer Marketing? | Inc.com
In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"
Business & Finance | Advertising/Marketing
5 Elements Your Website Needs If You Want to Be a Thought Leader
Define your brand first, then translate it to your website with these tips.
Business & Finance | Marketing
4 Principals of Successful Influencer Marketing | Danny Wong
The Bard once commented: what's past is prologue. This couldn't be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social media advertising and where we are toda
Business & Finance | Marketing
How To Use Influencer Marketing in 5 Steps to Increase Traffic 10-Fold
Here's a fool-proof way to identify your influencers and get them talking...about you!
