Business & Finance | Business

Marketing Technology is Changing the World. And Marketers Are Getting Left Behind.

In an early episode of Mad Men, Don Draper spars with a researcher about the value of the customer insights she’d collected. Don argued that creatives need to show the future, not the past, and that data couldn’t show a brand where to go.

Marketing has evolved a lot over the last 50 years. Now, data commonly informs copy, and marketers often test and improve creative concepts before launching broadly.