#marketingplans

Business & Finance | Marketing

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.

Business & Finance | Marketing

The right (and wrong) way to get influencers involved in your marketing plan | GamesBeat | Games | by Mike Minotti

Influencers, be they esports players or YouTube personalities, are attracting huge groups of fans. That makes them a tantalizing target for marketers looking to engage their young audiences.