Visual Arts | Advertising

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online | Adweek

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.