Visual Arts | Advertising

Branding: The Secret Sauce for Driving Demand and Controlling Price | The Huffington Post

Visual Arts | Advertising

Ford hires Apple, Nike and Burberry alum to lead global branding efforts | TechCrunch

Ford has picked up a new executive with a strong history of success in marketing and communications across a range of verticals; the automaker announced today..

Ford's going to force a pivotal question in social media: can it successfully influence the purchase of something as large as a car?

Visual Arts | Advertising

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online | Adweek

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.